Retail solution

Altenar’s retail betting solution provides software for betting shops, allowing cashiers to take bets from in-shop customers using the sportsbook, while players can place bets themselves using a Self-Service Betting Terminal or reserve the bet using their own device.

The terminal can be installed in a variety of locations and features a modern sportsbook design and comprehensive functionalities with operators able to adjust screen marketing/promotional content, device trading limits and operating hours. Device monitoring takes place 24/7 while over-the-air functionality updates and a content management system give clients a high degree of customisation options and efficient management of retail operations.

The terminal can be installed in a variety of locations and features a modern sportsbook design and comprehensive functionalities with operators able to adjust screen marketing/promotional content, device trading limits and operating hours

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Cashier

Cashier

The tradition of heading to the bookmakers to place a bet is still the preferred method of sports betting for many players across the globe. In these scenarios, retail operations can be managed using Altenar’s sportsbook and Altenar Gaming Platform back-office tools which can monitor real-time performance, bet placement and financial activity.

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Terminal

Terminal

The terminal, featuring a high-definition touchscreen and a Microsoft Windows native application, allows players to deposit money and place bets, as well as get the printed bet slip and track bet status through an intuitive interface.

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Frequently Asked Questions

Explore our FAQs to learn how retail betting solutions streamline operations with self-service technology and omnichannel capabilities.

What is a retail betting solution and what does it include?
A retail betting solution is a technology platform that enables operators to offer sports betting at physical locations such as betting shops, casinos, racecourses and sports venues. It usually includes sportsbook software, cashier terminals, self-service kiosks, betslip management, payment processing and trading support. This provides an intuitive user experience which helps the operator to deliver efficient in-person betting while maintaining consistency with an online sportsbook and supporting a seamless omnichannel experience.
How do self-service kiosks benefit retail betting shops?
A sports betting kiosk is a self-service terminal that allows customers to browse betting markets, place wagers and print betslips without assistance from a cashier. The terminal is connected directly to the sportsbook platform and displays live odds, upcoming events and available markets in real time. Self-service kiosks can reduce queues, improve operational efficiency and provide customers with a fast, convenient betting experience. They are particularly valuable in busy settings where speed of service and ease of use are essential.
How does a betting cashier system improve shop operations?
A betting cashier system is the software used by retail staff to process customer bets, accept deposits, pay winnings and manage betting transactions securely. It provides access to betting markets, customer wagers and settlement information as well as supporting accurate cash handling and reporting. A modern betting cashier system is designed to improve operational efficiency, cut down on errors and deliver a smooth experience which meets the needs of staff and customers.
Can a retail sports betting solution integrate with an online sportsbook?
Yes - modern retail sports betting platforms are designed to work alongside an online sportsbook to allow operators to deliver a connected omnichannel experience. By integrating both retail and digital channels, the operator can offer consistent odds, promotions, player accounts and reporting across every touchpoint. This creates a seamless journey for customers who enjoy betting both in person and online while giving operators greater visibility over player activity and business performance through a single system.
Is a retail betting solution suitable for different types of venues?
Certainly. The best retail betting solutions can be deployed across a wide range of venues, including betting shops, casinos, racetracks, sports bars, gaming halls and stadiums. The platform can support different operating models, so it is suitable regardless of whether you have staffed betting counters, fully automated self-service kiosks, or a combination of both. This flexibility allows operators to tailor their retail sports betting offering to suit the size and  customer profile of each location while still maintaining a consistent sportsbook experience.
How are sportsbook terminals managed across multiple retail locations?
Modern sports betting kiosks are designed to be managed centrally, with a single platform used to oversee multiple retail locations. There is no need for on-site tech support; remote management tools allow operators to monitor terminal performance, deploy software updates, adjust betting limits, manage promotional content and configure terminal settings. This reduces the cost of maintenance, minimises downtime and ensures a consistent betting experience across each venue. Operators also have greater visibility over retail performance and can respond quickly to operational requirements as their network grows.

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