Mexico
Mexico

SIGMA North America

1-3 September
Mexito City
Book Meeting

The new expo in Mexico City is the latest step in the global expansion of SiGMA events and brings together industry professionals from across the North American and Latin American markets. More than 200 exhibitors and sponsors are expected, with the SiGMA North America Awards evening followed by two days of conference. The bilingual event is particularly suited to the Spanish-speaking market.  


SIGMA North America

Team

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Awards and global recognition


At Altenar, we are proud to be recognised for our commitment to excellence within the iGaming industry. The dedication to our company values and the hard work of our teams have resulted in numerous awards and accolades.

We are grateful for these awards and will continue to work diligently to provide our clients and partners with the highest level of product innovation and service delivery.

  • SiGMA Brazil 2026

    Best Online Sportsbook Providers

    SiGMA Brazil 2026

  • Sigma south asia Best live betting product 2025

    Best live betting product

    SiGMA South Asia Awards 2025

  • SIGMA most innovative sportsbook feature 2025

    Most innovative sportsbook feature

    SiGMA Euro-Med Awards 2025

  • Sigma Best Workplace 2025

    Best work place

    SiGMA Europe Awards 2025

  • SiGMA Americas 2025

    Best Online Sportsbook Provider 2025

    SiGMA Americas 2025

  • SBC Awards Latinoamerica 2024

    Sportsbook Supplier of the Year

    SBC Awards Latinoamerica 2024

  • Sigma most innovative sportsbook feature 2024

    most innovative sportsbook feature

    SiGMA East Europe Awards 2024

  • SIGMA Cis budapest 2024

    Best stand experience

    SIGMA Balkan & CIS 2024

  • CEE awards 2024

    Runner-up Sports Betting Technology

    CEE awards 2024

  • SBC Best Gaming Online Betting Platform of the Year 2024

    Best Gaming Online Betting Platform of the Year

    SBC Awards LatinoAmerica 2024

  • BEGEsports getting platform of the year 2024

    platform of the year

    BEGE Awards 2024

  • ENADA Rimini Awards 2024

    Best innovative product

    ENADA Rimini Awards 2024

  • Global regulatory Awards Compliance 2024

    Legal Team of the Year

    Global Regulatory Awards 2024

  • Global regulatory Awards Compliance 2024

    Compliance Team of the Year

    Global Regulatory Awards 2024

  • SIGMA Africa Awards 2024

    Best work place

    SIGMA Africa Awards 2024

  • SBC Awards Latinoamerica 2023

    Sportsbook provider of the Year

    SBC Awards Latinoamerica 2023

  • BEGE Awards 2023

    Sportsbetting platform of the Year

    BEGE Awards 2023

  • SIGMA Americas 2023

    Best Sports Betting Provider of The Year

    SIGMA Americas 2023

  • MiGEA 2023

    Best Online Sportbetting Supplier of the Year

    MiGEA 2023

  • SIGMA Awards 2022

    Online Sportsbook of the Year Award

    SIGMA Awards 2022

How to get there


From airport to exhibition

  • You can grab a taxi ride right outside the arrival hall

  • Take bus line 11D reach the venue

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By city to exhibition

  • Book a taxi ride on Uber or inDrive to reach the venue

  • Take subway line 1 to "Tacubaya", then change to bus line "Arboledas" to reach the venue

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FAQ

What features should I look for in a sportsbook software provider?
This big question is impossible to answer in a short sentence. Altenar has published an article that covers this topic comprehensively. Check it out and discover a top list of the most essential features your sportsbook and provider needs to succeed in 2024
What customisation options are available with sportsbook software to tailor player experiences?

Leading sportsbook software providers like Altenar offer extensive customisation options, including personalised user interfaces, region-specific sports and events, bespoke promotional tools, and flexible payment integrations to match local demands precisely.

What sports and events are covered by sports betting software?

The sports offered by sportsbook software vary depending on the provider. Altenar’s software covers all the leading sports and events, including football, horse racing, and tennis. It also covers popular US sports like American football and rare options like virtual horse racing.

How can the betting software handle high traffic during major sporting events?
Altenar’s betting software efficiently handles high traffic during major sporting events through advanced load-balancing, scalable cloud infrastructure, and real-time data processing. Our robust technology ensures uninterrupted service, maintaining optimal performance and user experience even during peak times.
What are the costs involved in implementing sportsbook software?
The costs of implementing Altenar’s sportsbook software vary based on customisation needs and integration complexities. Are you curious about your project's monthly cost? Book a friendly, no-pressure chat with our expert team today!
How can sportsbook software integrate with my existing systems?
Altenar’s sportsbook software integrates effortlessly with your existing systems through its flexible API architecture. This compatibility ensures smooth data flow, efficient operations, and minimal disruption. Our team provides comprehensive support to customise the integration process to align with your specific needs.

Altenar recommends


  • Fiesta Americana México Toreo

    Fiesta Americana México Toreo

    A polished modern hotel with comfortable full-service facilities and an easy base for visitors, a very short car drive away
    4.7
  • Hyatt Regency Mexico City

    Hyatt Regency Mexico City

    Refined Polanco hotel with an indoor pool, tennis court, gym, and several restaurants and bars, a 10 min drive from the expo
    4.7
  • Camino Real Polanco

    Camino Real Polanco

    An iconic “hotel-museum” designed by Ricardo Legorreta, with bold architecture and a much more unmistakably Mexico City feel, 15-20 min drive away
    4.7
View more on AirBnb

Where to connect


Where to meet

  • Porfirio’s Polanco

    Porfirio’s Polanco

    Popular Mexican restaurant on iconic Avenida Presidente Masaryk that reworks traditional dishes in a lively, stylish setting, a short drive from the venue
    4.5
  • Pujol

    Pujol

    World-famous restaurant with the most celebrated dining experience, where contemporary Mexican cuisine feels like a destination in itself, a 10 min drive away
    4.5
  • Quintonil

    Quintonil

    One of the city’s most acclaimed fine-dining addresses, known for seasonal Mexican flavors and a more intimate, polished atmosphere, a short drive from the expo
    4.4
View more on Google Maps

Coworking Spaces

  • IOS Offices Cervantes Saavedra 233

    IOS Offices Cervantes Saavedra 233

    A polished coworking space in Nuevo Polanco with lounges, phone booths, meeting areas, and a strong business-ready feel, a 15 min drive away
    4.6
  • The Pool

    The Pool

    A more design-led coworking option in Polanco that feels quieter and more local, a 15-20 minute car ride from the expo
    4.2
View more on Google Maps

Sightseeing


Museo Soumaya

Museo Soumaya

An iconic silver-curved museum and one of the easiest high-impact visits in the whole city, with free entry and a wide-ranging art collection

View more on Google Maps
Museo Nacional de Antropología

Museo Nacional de Antropología

One of Mexico City’s essential visits, perfect for travelers who want to understand the country through its most important archaeological and ethnographic treasures

View more on Google Maps

Chapultepec Castle

Chapultepec Castle

Historic hilltop castle with panoramic views, grand interiors, and a more cinematic feel than a standard museum visit, making it one of the city’s most memorable attractions

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Palacio de Bellas Artes

Palacio de Bellas Artes

One of the city’s great postcard landmarks, known for its ornate architecture and central role in Mexico City’s cultural life

View more on Google Maps