EGR Power US

The proposed SAFE Bet Act could introduce stricter regulations around advertising, payments, betting markets, and responsible gambling. As compliance requirements become more demanding, operators need sportsbook technology that can quickly adapt to changing rules.

Altenar provides a flexible, configurable sportsbook platform that helps operators manage regulatory changes across multiple jurisdictions. From adjusting betting markets and payment options to supporting state-specific rules and responsible gambling measures, Altenar makes it easier to stay compliant without disrupting operations.

With seamless integrations for KYC, affordability checks, and responsible gambling tools, operators can strengthen consumer protection while maintaining a smooth player experience.

Esports betting is one of the fastest growing segments in the industry, with increasing demand from younger audiences and major global competitions. To stay competitive, operators need an esports solution that delivers fast data, extensive market coverage, and an engaging betting experience.

Altenar helps operators grow their esports offering with a dedicated esports vertical featuring a standalone lobby, official real-time data, and comprehensive coverage across more than 30 esports disciplines and 2,000+ betting markets.

Powered by DATA.BET, Altenar's esports solution delivers accurate odds, live scores, and streaming capabilities, enabling operators to provide a seamless live betting experience for popular titles such as League of Legends, Dota 2, and Valorant.

The platform is designed to increase player engagement, improve conversion, and help operators tap into one of the industry's fastest-growing betting markets. 

The US sports betting market has unique user expectations, with bettors demanding fast navigation, localised content, and features tailored to their favourite leagues and betting habits. Delivering a seamless experience is essential for attracting and retaining players in this highly competitive market.

Altenar helps operators create a sportsbook experience designed specifically for US audiences. The platform prioritises popular leagues such as the NFL, NBA, NHL, and UFC, while offering flexible content management that allows operators to highlight key events, seasonal campaigns, and player-focused markets.

Altenar also provides essential features that US bettors expect, including Same Game Parlays, micro markets and prominent player props. Combined with intuitive navigation, advanced filtering, and a low-friction user experience, these tools help operators increase engagement, improve retention, and maximise player lifetime value.

The US sports betting market is evolving rapidly, with players expecting faster navigation, personalised content, live betting, and features like Same Game Parlays and player props. To stay competitive, operators need sportsbook software that can quickly adapt to changing player behaviour.

Altenar provides a flexible, feature-rich sportsbook platform built to meet the expectations of US bettors. Operators can customise content to prioritise popular leagues such as the NFL, NBA, MLB, NHL, and UFC, while promoting key events, player props, and Same Game Parlays to increase engagement.

Altenar's sportsbook also delivers a fast, intuitive user experience with advanced filtering and quick market access, making it easier for players to find and place bets. Combined with configurable front-end tools and scalable technology, operators can tailor the betting experience to different markets and campaigns without complex development.

Whether the goal is improving player acquisition, increasing retention, or delivering a more engaging sportsbook experience, Altenar gives operators the flexibility and innovation needed to succeed in the competitive US sports betting market.

Discover how Altenar's sportsbook technology can help your business grow. Visit the Altenar website to learn more about our solutions for regulated sportsbook operators.

At EGR US, operators will have the opportunity to meet Altenar’s experienced team including North America-based Sales Manager Matthew Ferrara.

Discover how our sportsbook and retail solutions can support your business objectives. This is a valuable opportunity to receive expert guidance, discuss your specific requirements, and learn how Altenar’s technology can drive growth, enhance player engagement, and support scalable operations across regulated markets.

Book a meeting today to connect with our team and discuss your needs.

As the US sports betting market continues to expand, operators need a sportsbook platform that can scale across multiple states while adapting to different regulatory requirements. Managing compliance, player experiences, and operational efficiency across jurisdictions requires technology that is both flexible and reliable.

Altenar's sportsbook software is built to support multi-state operations by providing a scalable platform that can be tailored to the regulatory and commercial requirements of each jurisdiction. Operators can manage multiple brands and markets from a single back office while customising promotions, betting limits, content, and player experiences to suit individual state regulations and customer preferences.

Combined with advanced risk management, expert trading services, real-time reporting, and a fully-customisable front end, Altenar enables operators to launch, expand, and manage sportsbook operations efficiently as new US markets regulate sports betting.

Read more about Altenar's sportsbook technology and discover how our flexible platform helps operators scale successfully across the growing US sports betting market.