With SIGMA Africa just around the corner, it's essential to understand the unique demands of a sports betting landscape where player preferences and behaviors can vary significantly from one country to the next—along with how content is consumed and new players are acquired.
Altenar, a sportsbook software provider, has customized its betting solutions to address the specific challenges of Africa’s diverse market—particularly the continued importance of retail access points.
This localization has been made possible through Altenar’s Agent System, which fosters a robust, commission-based ecosystem. The model incentivizes agents to attract new players while giving seasoned bettors convenient access to their favorite pastime—all within a system tailored to regional realities.
So, if you're looking to enter Africa’s dynamic sports betting landscape, how can Altenar’s Agent System and Local Partner model support your brand’s success?
How Altenar’s Agent System Works | Sportsbook Retail
Altenar’s Agent System empowers operators to collaborate with a network of local partners—super agents who in turn onboard agents (either freelancers or physical betting shops). These agents are responsible for bringing in players by helping them register online accounts or, alternatively, by creating cashier accounts for placing bets on behalf of retail clients.
This system introduces state-of-the-art technology into Africa’s predominantly retail betting environment. It allows local agents to manage operations effectively by providing access to detailed performance data, reporting tools, betting history, and activity logs for each player.
To learn more about how Altenar’s Agent System can elevate your retail sportsbook presence, be sure to meet Sales Managers Diego Salas and Vagelis Bairlis at the 2023 SIGMA Africa event.
Or, get in touch with the Altenar team today to stay ahead of the game!
