Wplay was the first operator to receive an online gaming licence from the regulator in Colombia, which also happened to be the first South American country to introduce a regulated gambling market. As soon as we heard that Coljuegos had approved the legislation, Wplay became our number one priority. Alongside our client, we raised the bar for the Colombian market having developed a sportsbook which appealed to the average punter. Our product was not just about differentiating the offering for Latin America as a whole, but it also placed a significant focus on the differences within the region itself.