After striking a new sportsbook software deal with Golden Palace, Altenar established its presence in the regulated retail environment in Belgium. In a partnership which will integrate Altenar’s software onto the terminals hosted by Belgium’s gaming hall leader, our goal is to help Golden Palace become the leading online operator in Belgium’s sports betting market.

We’re well on the way to achieving this, having already increased Golden Palace’s profit margin by 50% since its migration to the Altenar software. We aim to increase this further by using our software to convert traditional retail clients to online products. Taking into consideration that there is a difference in gaming habits between online and retail punters, we have made several improvements to the UX, all customised for the needs of the local players. With such an omnichannel solution that is simultaneously serving online, terminal and over-the-counter sales channels in an EU-regulated country, Altenar is a market leader for all-in-one sports betting solutions.