The sports betting market continues to grow in the United States and ensuring your sportsbook layout meets the needs of the players is vital to take advantage.
The design of an American sportsbook is quite different to those more commonly seen on European websites at the opposite side of the Atlantic.
To understand the key features, we have analysed the main design elements of a US sportsbook.
US layout - Overview
Sports bettors in the United States have four main sports which they like to bet on, which are American football, basketball, baseball and ice hockey. These key sports should be the focus for any sportsbooks with a cleaner, more minimalistic design than European layouts.
Prop betting widgets, parlays and cash-out options are highlighted, reflecting US bettors’ interest in betting variety and flexible betting options.
Key features of US layout
A US-focused layout for a sports betting platform has an intuitive design tailored to American users. To align with how US users expect to see match-ups displayed, the interface has a main ‘Away @ Home’ format for easy team recognition, rather than ‘Home vs Away’ as seen in most other territories around the world.
User-friendly Interface
Matches are displayed in the classic ‘Away@Home’ format, providing a familiar and intuitive view of events.
Sports Categories
A US-oriented sports menu ensures high visibility on the major competitions such as the NFL, NBA, MLB, and NHL, with quick navigation to trending games and high-demand sports.
American Odds
American odds are set as the default, providing clarity and familiarity for users accustomed to this format.
Parlay and Teasers
Parlays and teasers are features primarily popular with US audiences. A brand with a US orientation has the ability to enable these options, which can enhance the user experience by aligning with local preferences.
Prioritising US Sports in the Interface
To prioritise users' preferences, US sports are featured first in the Sports Menu, Top Sports Bar, Top Leagues, and other sections. This layout ensures quick access to the most popular sports, enhancing user experience by aligning with local interests and simplifying navigation.
Full Coverage Betslip
Another feature for US sports betting brands is having the full cover of the betslip, where bets can be displayed as single, parlay, trixie, or patent. This allows users to easily view and select a variety of bet types in one convenient betslip.
Live Betting
Sport plays a huge part of American culture and live events are regularly televised, so it is important to have a sportsbook which helps bettors get in on the action. Real-time updates on live events make it easy to track odds and place in-play bets, enhancing the excitement for users and increasing revenue for operators.
Ensuring your sports betting site is tailored to the needs of US players is vital for success in this growing market. Get in touch to learn more about how Altenar’s sportsbook can be tailored to the needs of your brand.
