The sports betting market continues to grow in the United States, and ensuring your sportsbook layout meets the needs of players is vital to capitalizing on the opportunity.
The design of an American sportsbook is quite different from those more commonly seen on European websites on the other side of the Atlantic.
To understand the key features, we have analyzed the main design elements of a U.S. sportsbook.
U.S. Layout — Overview
Sports bettors in the United States have four main sports they like to bet on: American football, basketball, baseball, and ice hockey. These key sports should be the focus for any sportsbook, with a cleaner, more minimal design than European layouts.
Prop betting widgets, parlays, and cash-out options are highlighted, reflecting U.S. bettors’ interest in betting variety and flexible betting options.
Key Features of U.S. Layout
A U.S.-focused layout for a sports betting platform has an intuitive design tailored to American users. To align with how U.S. users expect to see matchups displayed, the interface has a main ‘Away @ Home’ format for easy team recognition, rather than ‘Home vs. Away’ as seen in most other territories around the world.
User-Friendly Interface
Matches are displayed in the classic ‘Away @ Home’ format, providing a familiar and intuitive view of events.
Sports Categories
A U.S.-oriented sports menu ensures high visibility for major competitions such as the NFL, NBA, MLB, and NHL, with quick navigation to trending games and high-demand sports.
American Odds
American odds are set as the default, providing clarity and familiarity for users accustomed to this format.
The ‘six-pack’ design allows odds across three markets to be displayed for both teams in a compact style. The markets highlighted are the most popular with bettors in U.S. sports: moneyline, point spread, and over/under points.
Parlays and Teasers
Parlays and teasers are features primarily popular with U.S. audiences. A brand with a U.S. orientation has the ability to enable these options, which can enhance the user experience by aligning with local preferences.
Prioritizing U.S. Sports in the Interface
To prioritize users' preferences, U.S. sports are featured first in the Sports Menu, Top Sports Bar, Top Leagues, and other sections. This layout ensures quick access to the most popular sports, enhancing user experience by aligning with local interests and simplifying navigation.
Full-Coverage Betslip
Another feature for U.S. sports betting brands is full coverage in the betslip, where bets can be displayed as single, parlay, trixie, or patent. This allows users to easily view and select a variety of bet types in one convenient betslip.
Live Betting
Sports play a huge part in American culture, and live events are regularly televised, so it is important to have a sportsbook that helps bettors get in on the action. Real-time updates on live events make it easy to track odds and place in-play bets, enhancing the excitement for users and increasing revenue for operators.
Ensuring your sports betting site is tailored to the needs of U.S. players is vital for success in this growing market. Get in touch to learn more about how Altenar’s sportsbook can be tailored to the needs of your brand.
