Altenar’s improved Toto tool allows operators to offer players another form of sports betting which provides an exciting alternative to the traditional sportsbook.
Known by various different names around the world, ‘pools’ betting involves players predicting the outcomes of a large number of football matches for the chance to win big prizes from small stakes.
In our in-depth guide to this sportsbook tool, we delve into the feature’s functionality, the problems it solves and the benefits it provides.
How Toto works
The Toto tool is an improved version of a previous edition and has introduced extra functionalities to enrich the capabilities of created campaigns.
Whether it is match results or correct scores, the format is customisable along with the payout structure, meaning weekly prizes can be guaranteed or rollover jackpots may be used to increase player engagement.
For example, players can be asked to predict the result in 14 football matches across a weekend with prizes available for a specified number of correct predictions. The operator chooses the entry stake, and a percentage of the stake can be added to the category’s payout.
For an additional stake, players can also predict the range of goals scored in the same fixtures for the chance to win additional prizes.
To set up a new campaign, the following settings are entered:
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General setting - Name, date and time that the Toto game will run
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Currency settings - Configure the currencies and stake
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Payout settings - The structure of the winnings
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Events - The matches which will be included in the game
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Total goals game - The option to enable the total goal option, the stake to enter, the total goal ranges plus the additional payouts
On the main page of this tool, there are two tabs. The first shows all the games (only active games are shown as a default) and the second manages the order and allows the games to be repositioned in the front end.
Problems Toto solves
Novice bettors can be overwhelmed by the number of events and markets available on a traditional sports betting website. Navigating the sportsbook to find the bets which most suit their needs can prove overwhelming, especially for players who only enjoy an occasional bet at small stakes.
Alternatively, more experienced players who are familiar with an online sportsbook and have been placing bets for a long time may need new betting opportunities as an alternative to their usual activity.
This kind of predictions game offers a fun alternative to the traditional sportsbook and enjoys widespread appeal around the world.
Benefits of Toto for users
Many sports bettors dream of landing a huge prize in the same way that lottery players or casino fans dream of winning the jackpot.
The Toto game means sports betting brands can now offer that possibility with a fun game which requires a mixture of skill and fortune. Offering this type of game is a good way for operators to boost site traffic and player retention as players look to win big.
By also offering extra features such as betting on the goal range, operators can enjoy higher revenue and make full use of the popularity of such games.
Comparison with Competitive Solutions
The concept of football pools games is not new. In Italy, the Totocalcio was the only form of legal football betting until the 1990s, while the football pools were hugely popular in the UK until competition from the National Lottery caused a dramatic decline in player numbers.
Pools game have also enjoyed widespread appeal in Latin America but the updated version offered by Altenar offers extra functionalities which operators can benefit from.
The ability to customise the structure of the game and the payouts gives operators the flexibility that they have come to expect from Altenar’s sportsbook features, while add-on features such as betting on the goal range add to the value of the product.
Conclusion
Altenar’s Toto product is an uplift of a feature that had great adoption in Latin America but which can be used by operators in different markets around the world.
The introduction of new functionalities take the product to a new level and provide options to increase user engagement, retention and acquisition.
Speak to your account manager for further information on how best to utilise the potential of this new feature or get in touch with Altenar’s sales team to learn how our range of customisable features can help your sports betting business grow.
