Altenar’s Bet Boost promotional tool received a major upgrade in 2024 and is an important feature for sportsbook clients to use to stand out from the crowd.
The tool allows operators to take even greater control of their prices and use boosted odds as part of their marketing campaigns around the events which matter most to their players.
In our comprehensive guide to the Bet Boost tool, we explain how it works, its main purposes and how it can be used most effectively.
How Bet Boost tool works
The tool allows for three simple pre-live options when it comes to boosted odds:
Normal - A small increase in the odds but with the operator retaining some margin.
0% - No margin, with bets offered at the ‘fair’ price.
Super/Golden Boost - Above fair odds for maximum impact.
There are a number of front-end features including the option to have a Bet of the Day, which allows the operators to place their own background image on a specific boost to promote it. The boost is also accompanied with the Bet of the Day banner, ensuring it stands out on the page.
Boosts can be created either manually or automatically from a set of rules defined in the templates. Championships can be assigned to the templates to automatically create boosts for all the events of the championship.
A carousel widget can be placed on the landing page to draw more attention to the available boosted odds, or anywhere else on the site that the operator chooses (e.g. sport page, event page), while boost content can be filtered by sport for more flexibility in terms of website design.
Further features include time displays which count down to the end of the promotional period, providing players with added incentives to take advantage of the boosted odds.
Altenar’s Player Account Management system also allows operators to trigger push notifications to players and make them aware of special promotions.
In the near future, further upgrades will allow for boosts to include high-yielding products such as Bet Builders and multiples.
Problems Bet Boost tool solves
While Altenar’s clients were able to offer boosted odds previously, the process was much slower and less efficient with the client making manual requests to do so. This process limited the number of boosts which could be offered and the time needed for them to go live.
A lack of bet boosts can lead to competitors consistently offering more attractive odds, making player retention much more difficult.
Benefits of Bet Boost tool for users
The Boost Manager facilitates the creation of boost templates with predefined rules, ensuring consistency and efficiency in generating boosts across events.
Additionally, the ability to modify boosts manually provides operators with greater control and customisation options, making Bet Boost a versatile and user-centric tool in the market.
Boosted odds can be displayed through various front-end options such as carousels, event views and overview widgets, enabling players to capitalise on the promotion swiftly.
Comparison with Competitive Solutions
Boosted odds have become a standard feature of all sports betting websites, but the way in which they are managed varies greatly depending on the sportsbook provider.
Having the most extensive and efficient methods in place can make a significant difference to profit margins, and having the option to set automatic rules makes our tool unique across the industry.
Altenar provides operators with the option to take control of their promotional pricing, or can give expert guidance for those who need assistance to execute their strategy. Either way, the Bet Boost tool provides the flexibility which is the hallmark of Altenar’s products.
Conclusion
Boosted odds are an important tool in a modern bookmaker’s armoury. Being able to offer the best prices around major events and the most popular teams is one of the most common promotional tactics of sports betting brands.
Highlighting an improved price can be used to create a sense of excitement, with players able to achieve higher winnings for no extra risk. The boosts can be used in the same way that retailers use sales to attract shoppers into their stores, and displaying boosted odds next to the previous odds is an effective way to improve site traffic.
By offering boosted odds, Altenar aims to heighten player engagement and satisfaction while empowering operators to grow and differentiate in their respective territories.
Get in touch with your account manager or our sales team to learn more about this innovative feature.
