Lottoland, the world leading lotto betting company, predominantly provides online betting services for over 30 lotto draws. Notably, on June 1, 2018, the company achieved the Guinness World Record for the Largest Online Gambling Payout, amounting to €90,000,000 (£79,002,400; $105,121,000).
In 2019, Lottoland expanded its services by venturing into the domain of sports betting, utilising a solution offered by Altenar. This introduction of the sportsbook product aimed to cater to their existing lottery players. Originally established in Gibraltar, the company has successfully expanded its operations to encompass more than ten countries and top-level domains. The operator holds licences in the UK, Ireland, Gibraltar, Malta, South Africa, Australia and Sweden further solidifying its global presence. The company is regarded as a valuable and continuously growing partner, with future aspirations of extending its sports betting offerings to additional territories.
The implementation of Altenar's bonus tool played a significant role in Lottoland's strategic approach to attract a larger user base to their platforms. Altenar has also developed the Lotto Side Betting product, which is expected to act as a useful tool to introduce sportsbook products to lottery players.
How has your sportsbook product performed in the market space?
“Since our expansion into the Sports betting space, not only have we given our existing Lottoland customers an alternative place to come and enjoy their sports betting but we have also attracted new sports customers directly who can find something different with a truly competitive and easy to use product.
With further expansion and continued product enhancements to come, we look forward to working with Altenar to continue our growth success.”
Why did you choose Altenar’s Sportsbook for this space?
“With Altenars turnkey solutions and comprehensive roadmap it was easy to partner with a company who shared similar ambitious goals and passion about building a best in class Sportsbook. Since our initial launch, Altenar have continued to support Lottolands plans and objectives by delivering first class end user products such as bet builder, early payout, bore draw as well as a collaboration on a lottery side bets product.”
What is the potential of your operating geographical region and how has it grown in the past years?
“We are now live across multiple territories and present via our licences held in UK, Ireland, Gibraltar, Malta & South Africa with potential expansion to come in the future. Across these markets, we now offer our customers old and new a unified experience across our multi product platform which includes Lotto betting, Casino and Sportsbook.”
What most excites you about the iGaming industry this year?
“With new technologies such as AI, the use of this technology will be embedded in a lot of our thinking when it comes to new products & features. We can already see the potential and I'm excited to see how this will improve the sports betting landscape for operators and consumers alike.”
Interesting Statistics | Inside Lottoland & Altenar
Avg No of Bets : 280.000
Avg No of Bettors : 16.000
Top Events : Soccer major league events
