Localised solution the key in Mexican market

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Altenar’s ever-improving sportsbook features make it well suited to the Mexican betting market and Sales Manager Diego Salas will attend the IV International Gaming Convention in Mexico City on March 12-14 to demonstrate why.

Soccer continues to be the number one sport in Mexico while US sports have grown increasingly popular and Altenar’s range of promotional tools make the award-winning sportsbook a good fit for operators looking to target new and existing players in the region.

One of the recent upgrades to the Altenar sportsbook is the Bet Mentor tool, which is a widget that provides players with a range of possible bets once they have selected their chosen stake and desired winnings.

Players can opt for small stakes to target big wins or go for a more conservative approach; either way the Bet Mentor tool can provide a number of possible bets to pick from.

Early payouts can be offered across a range of different sports and competitions which are popular with players in Mexico, including soccer, NFL, baseball and basketball. Bore draw, bet boosts, enhanced odds, cash outs and accumulator bonuses are also part of the marketing tools available to enhance the user experience.

Altenar’s user-friendly bet builder also allows players to customise their bets and combine selections from one game or across multiple events, competitions and sports, while player specials allow betting on individual performances rather than just results.

The promotional tools can be aimed at all players or just specific individuals or groups, while the ability to set flexible limits and trigger bonuses using an API makes it a powerful way of standing out from the crowd.

Diego has plenty of experience of the LatAm markets and will share some of his industry insight on day three of the exhibition when he takes to the stage to take part in a panel discussion on the future of the iGaming industry in Mexico.

The IV International Gaming Convention is a good opportunity to continue understanding one of the most important markets, meet new operators to discuss our solution and expertise, as well as visiting our existing partners.

Diego Salas, Sales Manager at Altenar

We aim to understand our customers and the market where they operate, work closely with them to provide a localised solution, and adapt it to every environment. So in Mexico players love football but American sports too and we can provide them with an American view of the sportsbook.

Altenar’s turnkey sportsbook is available for both online and retail operators in conjunction with an in-house player account management platform which offers a huge range of customisable features.

The content management system uses a widget-based design that gives clients complete control of site appearance with multi-language support, while the drag-and-drop editor makes it easy to change menus, promotions, blogs and banners.

Every client has a dedicated account manager as well as all the software and player account management tools they need. The service is backed up by 24/7 customer support in terms of both trading and risk management with a centralised point of contact.

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