Building your own white-label gambling site in 2024 is not as difficult as you might think, but investors have to be committed to its success if they want to carve out a market share in the highly lucrative online sportsbook sector.
This detailed guide provides step-by-step instructions on how to do it, outlining key factors such as the key sportsbook features needed, how to select the best white-label gambling site provider for your business and what you need to do to be up and running in 30 days from now.
Build Your Own Gambling Site - What are Your Options?
The global online sports betting market is a powerhouse showing no signs of slowing down. It is driven by both well-established giants and emerging opportunities for new entrants, dominated by top bands like Bet365, DraftKings, and FanDuel. In 2024, sports betting is a competitive environment with substantial market shares held by these key players. Yet, continuous growth, legal acceptance and technological advancements present escalating prospects for new operators to thrive.
The legalisation wave across various regions, particularly in the United States and parts of Europe, has paved the way for newcomers to carve out their niche. The shift towards mobile and online platforms has further opened access, making it easier for new operators to enter the market without the heavy infrastructure costs traditionally associated with brick-and-mortar venues. With all this happening, it is not an exaggeration to say that despite the dominance of established brands, the expanding online sports betting market in 2024 offers ample opportunities for new entrants to profit.
Investors looking to break into this expanding market have a few options. The main ones are:
White-label Betting Sites
A white-label sports betting site is an online solution provided by specialised iGaming software companies. These solutions allow investors to launch their own branded online sportsbooks. Typically, it includes backbone infrastructure, software, licensing, payment processing, and customer support, facilitating rapid market entry without extensive development costs.
Without the concern of these fundamental requirements, white-label solutions free up resources to focus on marketing and customer acquisition. Moreover, with the increasing demand for personalised and localised betting experiences, such solutions allow new entrants to focus on differentiating themselves to capture specific market segments.
Turnkey Betting Sites
Turnkey sports betting solutions offer a comprehensive package that includes greater customisation and control compared to white-label solutions. Like white-label options, these solutions include backend infrastructure, sportsbook software, regional licensing, payment methods, and customer support, but with enhanced flexibility to tailor the platform to specific business needs.
This allows iGaming operators to align more closely with their brand vision and operational goals. It offers the flexibility to scale at their own pace, bringing services in-house as they grow while continuing to outsource areas they are not yet ready to manage. This approach enables a controlled expansion strategy. However, managing a turnkey solution is more resource-intensive for investors.
Self-build Betting Sites
Building a sports betting website from scratch is an intricate process that requires extensive resources, technical expertise, and significant financial investment. This approach includes developing the entire platform, from backend infrastructure to user interface, integrating software, real-time data feeds, and payment systems while ensuring regulatory compliance with target markets.
The benefits, however, are substantial. It offers full control over every aspect of the site, complete customisation, and the potential for higher profit margins. However, the drawbacks are equally significant. High initial costs, longer development time, and the need for ongoing maintenance and updates are just the tip of the iceberg. Given these considerations, this route is best suited for experienced iGaming professionals with substantial capital investment.
Option Comparison Chart
| FEATURE | WHITE LABEL | TURNKEY | SELF BUILD |
|---|---|---|---|
| COST LEVEL | Low - Moderate | Moderate - High | High - Very High |
| TIME TO MARKET | Rapid (1 month) | Fast (1-3 months) | Long (6-18 months) |
| CUSTOMISATION LEVEL | Moderate | High | Full |
| TECHNICAL EXPERTISE | Minimal | Moderate | Extensive |
| OPERATIONAL CONTROL | Shared | Moderate | Full |
| SCALABILITY | High | High | Variable (depending on implementation) |
| MAINTENANCE | Managed by Provider | Shared or Managed by Provider | In-house |
| REGULATORY COMPLIANCE | Handled by Provider | Handled or Shared with Provider | Full Responsibility |
| SUPPORT | Extensive Support from Provider | Extensive Support from Provider | Limited, Must establish in-house |
Summary of Pros and Cons
White Label Sportsbook
Pros: Fast setup, lower initial costs, extensive support.
Cons: Comparatively lower operational control & customisation.
Most Suited for: New Platform owners and professionals with some exposure to the sports betting industry.
Turnkey Sportsbook
Pros: moderate setup time with greater flexibility and scalability.
Cons: Comparatively higher costs, partial independence only.
Most Suited for: New and existing platform owners. Experienced iGaming professionals
Self-Build Sportsbook
Pros: Complete control and potentially very high profit margins.
Cons: High costs, long development time, requires deep expertise.
Most Suited for: Existing platform owners. Highly experienced iGaming professionals.
Benefits of starting a white-label gambling site
Given the existing options, white-label solutions offer an attractive entry point for investors and business professionals seeking to penetrate the online sports betting market in a controlled and scalable way. Ultimately, these solutions provide a rapid and cost-effective way to launch a fully functional betting site, eliminating the need for extensive development and technical expertise.
By aligning with pre-built platforms from sports betting software providers, operators can quickly customise options and branding to focus on carving out a market share rather than getting bogged down in software development and compliance complexities. Comprehensive support from providers further reduces operational burdens and risks. Moreover, white-label solutions allow operators to benefit from ongoing updates and improvements from experienced service providers, ensuring the platform remains competitive and compliant with evolving regulations.
Key Steps to Launching Your Own White Label Betting Site
Embarking on a mission to launch your own white-label betting site can be both exciting and daunting. However, even the most inexperienced newcomers can build a successful platform by breaking down the process into manageable steps. In this guide, we will outline the best practices, offering clear instructions and valuable insights from industry professionals at every stage.
Let's dive into the key steps to turn your vision into a reality.
Step 1: Initial Planning and Market Research
Launching a white-label betting site begins with thorough initial planning and market research. This foundational step is essential for ensuring your business is strategically positioned for success in the competitive iGaming market. Moreover, collating research and planning into a credible business plan is a must. It will serve as your blueprint. From a practical perspective, it is also fundamental to securing cooperation from third-party suppliers for access to betting products and services.
Research and planning should incorporate the following:
A description of objectives and business goals
Start by clearly outlining your objectives and business goals. Determine what you aim to achieve with your betting site, whether it’s market penetration, high revenue, or user base growth. These goals will guide your decisions and shape your strategy.
Market analysis and competitor research
Comprehensive market analysis is core to understanding the challenges operators face. Start by investigating the current trends, market size, and growth potential for various markets within the industry. Competitor research is equally important. Analyse their strengths and weaknesses, and identify gaps in the market that your site can exploit. This insight will help you differentiate your platform and offer unique value to your users.
Identify the target audience and user personas
Understanding your target audience is key to tailoring product and service offerings. Develop detailed user personas that reflect the demographics, preferences, and behaviours of potential customers. This will help to tailor marketing strategies that reach the target market.
Creating a Comprehensive Business Plan
A well-crafted business plan goes a long way toward securing future success in the betting industry. It should include and communicate all the information above in addition to a thorough marketing strategy detailing how you plan to attract and retain users. Focus on proven digital marketing techniques, such as SEO content and affiliate marketing, etc. and how you might engage with media channels to attract and retain users.
In addition, outline financial projections, operational plans, and risk management strategies. This plan will serve as a roadmap for your business regarding how you attract and retain customers, which is essential for securing investment.
Step 2: Choosing a White-Label Provider
With a solid business plan in place, investors have taken a foundational step towards building and launching a white-label betting site. When done correctly, this will help enlist the support of top-tier white-label sportsbook providers and ensure you are well-prepared to enter and thrive in the competitive iGaming industry.
Now, you are ready to find a sports betting software provider to supply your own branded platform. But with different options on the market, which one should you choose?
Online sportsbooks have a lot of moving parts, and therefore, there are many things to consider when choosing a partner for your online venture. Here is a list of the most important criteria to consider when choosing a white-label sportsbook partner in 2024:
Reputation of Provider
Always select a provider with a proven track record and positive industry reviews. It is the best indicator of reliability and trustworthiness in delivering quality products and services.
Industry Experience and Expertise
In addition to reputation, seek out providers with a wealth of industry experience and recognised certifications or awards for their achievements. Such companies are an invaluable source of knowledge and intelligence.
Licensing and Regulatory Compliance
Verify that the provider holds credible licences in key regions and adheres to relevant regulatory standards. Software solutions should be compliant and consistently updated for each operating jurisdiction.
Scalability
Heads up! Choose a scalable solution that can grow with your business. The ability to accommodate increasing traffic and expanding service offerings without compromising performance will become essential as the user base and evolving needs expand.
Customisation Options
Look for providers that offer customisation capabilities. You must be able to tailor a white-label platform to match your brand's unique identity and future requirements.
Back-End Infrastructure
Ensure the solution offers robust back-end infrastructure, including reliable server architecture, efficient data processing, and the ability to handle high traffic volumes without downtime.
Technical Support
Opt for a provider that offers comprehensive technical support, including essential assistance at peak times to resolve issues swiftly and maintain smooth operations.
Integration Capabilities
Look for solutions that support integration with third-party software, various payment gateways, and other essential tools to enhance functionality.
Website Development and UI/UX Design
Prioritise platforms with intuitive interfaces and efficient user experiences. This will help communicate the brand and enhance customer satisfaction and retention.
Data Analytics
When possible, select a white-label solution that includes data analytics. These tools provide insights into customer behaviour, betting trends, and business performance for informed decision-making.
Security Measures
Confirm that the platform employs tight security protocols to protect user data and transactions. This reinforces trust with your users and protects platforms against breaches.
Cost Structure
Evaluate and compare the cost structure of different options, including setup fees, ongoing costs, and revenue share models, to ensure they align with your financial plans and profitability goals.
Marketing Tools
Watch out for marketing tools and give preference to providers that offer integrated marketing tools and support. This will boost customer acquisition and retention strategies to grow your brand.
Mobile Compatibility
With 50% of users accessing betting platforms through mobile devices, it is essential to ensure a platform is fully optimised for and accessible across smartphones and tablets.
Content Management
To meet operational needs, look for content management features that allow easy updates and management of betting markets, promotional content, and other site elements.
Customer Support Options
Choose solutions that include comprehensive customer support services, such as live chat and multilingual options. Effective and timely user assistance significantly aids customer retention.
Demo and Trial Options
Before deciding, always request a demo of the provider’s sportsbook. This allows you to test functionalities and ensure they meet operational needs before making a commitment.
Ready to discover the potential of your new sports betting site?
Book a demonstration with Altenar today and learn why our comprehensive sportsbook platform has so many accolades and industry awards for outstanding performance.
Step 3: Develop Website & Launch
Having chosen your white-label sportsbook provider, the next step involves close collaboration to develop a branded platform that reflects your business goals and vision. This process begins with the initial design and customisation phase, where elements of a brand's unique identity, such as logos, colour schemes, and user interface elements, are integrated into the platform. Your provider will guide you through this process, ensuring that the platform aligns with your specific requirements and market positioning.
Once the design and branding are finalised, the focus shifts to the development stage. Here, the technical aspects of the platform are brought to life, incorporating features such as payment gateways, betting markets, and customer support systems. This collaborative effort affirms that the platform is not only visually appealing but also functionally robust and user-friendly.
Beta Testing and User Feedback
Before going live, a beta testing phase will be necessary. This involves releasing the platform to a selected user group to identify potential issues and gather valuable feedback. Beta testing helps fine-tune the user experience, ensuring that the platform operates smoothly and meets user expectations. Furthermore, collecting feedback during this stage allows platform owners and providers to make necessary adjustments and improvements, addressing any bugs or usability concerns that may arise.
Continuous Monitoring and Maintenance
Post-launch, continuous monitoring and maintenance are integral to a platform's ongoing stability and success. Regularly checking the system's performance, security, and user engagement helps identify and resolve any issues promptly. Maintaining an updated and secure platform also enhances the overall betting experience and user trust. A credible provider will play a key role in this process, offering ongoing support and updates to keep the platform running smoothly and efficiently.
Scaling Operations and Feature Enhancements
As your business grows, scaling operations and enhancing features will become increasingly necessary. This might involve adding new betting markets, integrating advanced analytics tools, or expanding your payment options. Scalability ensures that your platform can handle increased traffic and user demand without compromising performance.
Regularly introducing new features and improvements keep your platform competitive and attractive to users, driving sustained growth and engagement. In view of this, forward-thinking entrepreneurs should choose to partner with top-tier providers that place scalability and flexibility central to their sportsbook engine and technology.
Step 4: Marketing and Customer Acquisition
Once development is underway, this is the optimum time to start implementing marketing and customer acquisition strategies. While methods employed should be tailored to your target market, several proven approaches have been shown to work for most types of online gambling sites.
One primary method of gaining the attention of new users is through Search Engine Optimisation (SEO). By optimising your website for relevant keywords, you can improve your site's visibility on search engines like Google. This involves creating high-quality content, building backlinks, and ensuring your website is well-built, fast-loading and mobile-friendly. Effective SEO can drive organic traffic to your site, increasing the likelihood of user acquisition without the need for continuous ad spend.
Speaking of ad spend, Pay-Per-Click (PPC) advertising should not be altogether discounted, since it holds significant potential for attracting new users, especially for new platforms with innovative offerings. PPC allows you to place ads on search engines and other platforms, ensuring that your site appears prominently when potential customers search for relevant terms. This can drive targeted traffic to your platform, particularly if ads are well-optimised and compelling.
Public Relations (PR) campaigns can also be instrumental in building brand credibility and visibility. By engaging with media outlets, writing press releases, and participating in industry events, iGaming operators can generate a buzz and establish the platform as a reputable player in the market. Where permissible, leveraging social media platforms for advertising can further extend your reach. Targeting specific demographics and interests relevant to the user personas that platform operators wish to target can produce excellent results.
Affiliate marketing is also a powerful tool. Partnering with affiliates who can promote your sportsbook on their platforms allows you to tap into their established audiences. Affiliates can drive traffic to your site in exchange for a commission on the revenue generated from their referrals. This performance-based marketing strategy can be highly cost-effective and scalable.
Engaging with users through promotions and loyalty programs is yet another proven customer acquisition and retention method. Offering welcome bonuses, free bets, and other promotional incentives can entice new users to sign up. Loyalty programs that reward users for regular play can help retain customers and encourage repeat business. Furthermore, regular promotions and personalised offers keep users engaged and returning to the brand.
Tailoring these strategies and other focused efforts to a specific market will improve the effectiveness of promotional efforts and give your new sportsbook the best chance for success.
Why Choose Altenar?
Altenar offers a complete white-label sportsbook package with licencing and payment systems tailored to your brand and based on the best bookmaker solution for your needs. With everything in place, you could be the owner of your very own sports betting website in 1 month from now. Better still, Altenar offers a growth path to transition from a white-label operation to an established and independent iGaming company without ever changing suppliers.
With the comprehensive suite of features included, all you need to do to succeed is to market your platform and drive sports bettors to your online betting site.
Here are some of the primary product and service features you will get with Altenar's white-label gambling site:
Product features:
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Tailored website in your own brand with regional features.
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Premium data feeds from official rights holders.
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Extensive live streaming, event coverage & instant markets.
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CMS accessibility to personally manage content.
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Access to 200+ payment methods, including cryptocurrency.
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Promotional features like Early Payout, Bore Draw, Bet Builder.
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Extensive bonus engine (free bets, welcome deposit, retention or coded bonuses).
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Access to Marketing tools like bet boosts and enhanced odds.
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Extensive reporting tool for real-time performance insights.
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Expert anti-fraudulent platform support.
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Affiliate marketing management tool.
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Full professional support.
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White-label casino offerings available
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White Lable Mobil Apps Available
Services features:
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Licence and compliance provision and updates.
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24/7 trading & risk management to maximise margins & profits.
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Robust infrastructure, with close to zero platform downtime.
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Access to expert technical, financial, legal, and operational support.
Kickstart Your Sports Betting Venture
Altenar is an award-winning sportsbook provider to hundreds of online sports betting websites in more than 30 countries worldwide. Our experience provides us with the knowledge and tools that can make the difference between success and failure for aspirational and large gambling operators alike.
Partnering with Altenar for your sportsbook needs provides access to a powerful suite of features that not all providers offer. iGaming operators will have access to diverse marketing and promotional resources that can differentiate a brand from the competition, with the flexibility to support multiple brand launches as needed.
With the online sports betting industry booming, the time to act is now. Don’t miss your chance to get a head start over the competition. Book a call with our friendly team today and learn the application requirements and benefits of aligning with Altenar in 2024.
FAQ’s
Q1. How much does a white-label betting site cost?
A1. The cost depends on particular terms. A major plus is one unified contract instead of multiple agreements. Want to discover your project's monthly cost? Book a friendly discussion with our sales team!
Q2 What are the application requirements?
A2. Altenar assumes legal responsibility for the actions of its sub-licensees, necessitating due diligence before service provision. To qualify, applicants must be a registered legal entity and submit a detailed business plan, which Altenar reviews for feasibility and authenticity before granting gambling services.
Q3. How long does it take to launch a white-label sportsbook?
A3. With a detailed business plan and signed agreement in place, launching and monetising your online betting site is feasible within a month, contingent upon the integration of all required sports and payment gateways.
Q4. What is a white-label gambling site?
A4. White-label gambling sites are pre-built online platforms provided by third parties like Altenar. They offer all the features necessary to legally run an online sportsbook without building from the ground up, including gaming licences, payment processing, and customer support.
Q5. White-label gambling or turnkey sportsbook, which is better?
A5. The choice between a white-label gambling site and a turnkey solution depends on your needs. White-label offers a rapid and cost-efficient startup, while turnkey provides more control and customisation. Investors should evaluate their needs and resources before building an online betting site.
Q6. How do I choose the right white-label provider for my betting site?
A6. There are many factors to consider when choosing a white-label betting site provider. Reputation, licensing jurisdictions, customisation options, cost, and the quality of customer support are just a few. Ultimately, selecting a provider that aligns with your business goals and target market is essential for future success.
Q7. How can I differentiate my white-label gambling site from competitors?
A7. Differentiation can be achieved through unique branding, exclusive bonuses and loyalty programs, superior customer service, and leveraging advanced gamification tools. Customisable features and a well-planned marketing strategy are also key to standing out in a competitive market.
