The rise of esports betting over the last decade has taken the iGaming industry by storm, becoming a force that sportsbook operators can no longer afford to ignore. Once viewed as a niche market, esports has rapidly evolved into a significant mainstream betting vertical, drawing in a younger demographic of sports bettors and promising substantial revenue growth for sportsbook and eGaming investors alike. Integrating esports is no longer just an option for ambitious operators - it is essential to remaining competitive.
That said, Altenar has just taken this betting sector to a whole new level. With the latest software upgrade, the company’s esports solution now offers the most feature-rich solution on the market. Designed to boost engagement and revenues for industry operators, Altenar firmly believes it offers the best esports software on the market, without exception.
In this article, you will discover how the new product’s cutting-edge technology and innovative features set new standards for esports betting — and why it is the best choice for ambitious sportsbook operators.
The Growing Influence of Esports Betting
The demand for esports betting has surged dramatically in recent years, thanks to the growing number of tournaments and professional events. In 2023 alone, global esports revenues reached $1.38 billion, with the esports betting market alone contributing a significant $0.25 billion. Major events like The International and League of Legends World Championship regularly attract millions of viewers, with a corresponding spike in betting activity. With milestones like the esports Olympics set to debut in Saudi Arabia in 2025, operators have a golden opportunity to tap into this expanding market.
A recent report by Newzoo further highlights that over 532 million people were expected to watch esports in 2024, providing sportsbook operators with an enormous audience to engage with and one projected to grow by an impressive 8.7% year on year. The increasing popularity of competitive gaming, alongside the steady rise in bet sizes as the audience matures, signals long-term potential for sportsbooks. Those who adapt to this shift stand to benefit from higher turnover and stronger player retention. However, offering a basic esports section won’t cut it. Today’s bettors expect a rich, immersive experience that rivals traditional sports betting, from live streams to in-depth statistics.
These days, providing a well-rounded esports offering is the key to staying ahead for operators looking to capture this youthful, highly engaged audience. And as esports continues to gain momentum in the sports betting sector, operators who invest in this betting vertical will position themselves at the forefront of a fast-evolving market and have a significantly better chance of securing long-term success and growth.
Altenar’s Latest Upgrade - A Game-Changer in esports Betting
Given the importance of esports betting, Altenar has taken its software offering in this niche to a whole new level by giving operators the tools they need to get ahead of the competition. Altenar’s decision to partner with DATA.BET is at the heart of our latest upgrade, with the deal ensuring access to official, licensed data. This shift not only boosts credibility but also adds a visual flair with the inclusion of graphical assets to give bettors a more engaging and legitimate experience.
However, what truly sets Altenar apart is the user-centric approach. The newly designed esports lobby delivers an intuitive experience, complete with in-page navigation that allows users to browse events and markets effortlessly. Further to this is the inclusion of a custom streaming player, allowing bettors to follow the action live without needing to leave the platform. And with live scoreboards and a map tracker coming soon, they will get real-time updates at their fingertips, empowering them to make smarter betting choices.
In short, this upgrade is not just a technical improvement. It is about offering a richer, more immersive experience that keeps players engaged and operators ahead of the curve. With faster market uptime, wider event coverage, and more betting options, Altenar’s solution provides the perfect platform for those seeking to tap into the growing potential of esports betting.
The Standalone Esports Lobby Driving Player Engagement
Building on Altenar’s cutting-edge esports upgrade, the standalone esports lobby serves as a key driver of both user engagement and operational success. Designed to optimise the betting experience, it offers operators a streamlined and intuitive way to deliver better market uptime and a broader selection of events. This means bettors can constantly access fresh betting opportunities with fewer interruptions and more options to explore.
Altenar’s standalone esports lobby is designed with in-page navigation and a custom streaming player.
The feature that puts this lobby in a league of its own is its ability to act as a dedicated landing page for operators to run targeted campaigns. By personalising the betting experience with tailored promotions and offers, operators can boost both player engagement and conversion rates substantially. The lobby, however, is not just about functionality. It’s a tool for growth, allowing operators to keep players captivated and coming back for more.
Moreover, the lobby’s clever design caters directly to esports fans, offering an environment that feels like it was made just for them. This differentiates operators from competitors who treat esports as a side hustle, ensuring Altenar-powered sportsbooks stand out by delivering a custom-built experience that meets the demands of this rapidly expanding audience.
Setting New Standards for Esports Betting
To be clear, the recent esports upgrade is not just a minor adjustment. In many respects, it redefines what operators can expect from an esports betting platform moving forward. Unlike standard solutions that often lack depth or variety, Altenar’s latest offering provides comprehensive coverage, official data integration, and innovative features that set it apart from other products on the market. For starters, by partnering with DATA.BET, Altenar ensures its partners benefit from official data feeds, in over thirty disciplines, with content licensed by Bayes and Grid. This secures the provision of accurate, reliable odds and real-time statistics 24/7.
While many solutions offer basic functionality, Altenar introduces advanced features like in-page navigation and a custom streaming player, allowing bettors to stay fully immersed in live events without needing to switch between screens. The upgraded market uptime and expanded event coverage further enhance the experience by keeping the platform active and engaging across a broader range of events.
As Dinos Doxiadis, Altenar's Sportsbook Product Development Manager, confidently states: “Altenar is offering the best esports product in the world.” This new upgrade guarantees that ambitious operators can deliver a superior eGaming betting experience, which, in turn, drives both player engagement and revenue growth.
Boosting Revenues with Altenar’s Esports Product
Altenar’s latest esports product is loaded with powerful features that give operators multiple avenues to boost revenues. From enhanced betting options to real-time player engagement tools, here are some of the ways the new software can drive profitability for ambitious iGaming operators in 2024 and beyond.
1. Enhanced Betting Options
Altenar’s new esports software introduces a broader selection of betting markets, catering to a growing audience with diverse preferences. This leads to higher bet volumes and increased player engagement.
2. Live Map Tracker for Real-Time Insights
When it arrives, the live map tracker will provide bettors with up-to-the-minute data, allowing them to make informed decisions. This real-time interaction boosts bet frequency and, consequently, increases operator profits.
3. Custom Streaming Player
By offering a built-in streaming player, operators keep bettors engaged and on the platform, reducing bounce rates and ensuring that users place more live bets, ultimately driving higher revenues.
4. In-Page Navigation for Intuitive Experiences
The intuitive in-page navigation enhances the user experience, allowing bettors to find markets and place bets quickly with minimal effort, resulting in increased wagering activity.
5. Standalone Lobby as a Marketing Hub
The standalone esports lobby can be used as a landing page for targeted promotions, driving conversion rates and improving player acquisition. This strategy ultimately helps operators boost turnover through personalised offers.
6. Expanded Event Coverage
Altenar’s software extensively covers major esports events, from global tournaments to regional matches. This provides partners with consistent betting opportunities that attract a larger pool of bettors.
7. Increased Market Uptime
By improving market uptime, Altenar ensures that betting markets remain available longer, minimising downtime and enabling operators to maximise revenue during peak betting periods.
8. Targeted Campaign Integration
Operators can integrate campaigns directly into the lobby, offering time-sensitive bonuses or targeted promotions to drive engagement and increase bet sizes, thereby improving profit margins.
9. Higher Player Retention through Engagement
Altenar’s new esports platform offers a compelling experience featuring live scores, data feeds, and engaging visuals, which makes bettors more likely to return, thus boosting long-term retention and lifetime player value.
Combined with other advanced features of Altenar’s sportsbook platform, here are some more ways the new esports software can further boost revenue and profits for sportsbook and eGaming operators:
10. Dynamic Odds Management
Altenar’s system allows operators to adjust odds dynamically based on live events, creating more appealing betting opportunities. This responsiveness attracts higher bets and improves overall profitability.
11. Increased Bet Sizes through Personalisation
With detailed player data, operators can personalise offers and incentives to target high-value players, encouraging larger bet sizes and increasing average bet values across the platform.
12. Multi-language and Multi-Currency Support
By supporting multiple languages and currencies, Altenar’s software broadens the operator’s reach, making it easier to attract international bettors. Ultimately, diversifying revenue streams in this way maximises profit potential.
13. Cross-Selling with Traditional Sports Betting
Altenar's esports offering is integrated with traditional sports betting, enabling operators to cross-sell products. This enhances player engagement across multiple verticals, boosting revenues across the board.
14. Reduced Operational Downtime
By enhancing market uptime and streamlining platform operations, Altenar’s core infrastructure minimises downtime, ensuring that operators can consistently capture bets and maintain a stable revenue flow without interruptions.
15. Better Data Analytics for Optimised Campaigns
Operators gain access to detailed performance metrics, allowing them to fine-tune marketing strategies and improve retention efforts. Optimised campaigns lead to increased engagement, better ROI, and higher profits.
Future-Proofing Your Platform for Long-Term Success
In essence, Altenar’s esports upgrade isn’t just about capitalising on today’s betting environment. In the greater scheme of things, it’s about preparing operators for the long game. As esports gains momentum worldwide, our latest software upgrade ensures operators are future-ready and well-positioned to ride the wave of continued growth. Our partners are not just increasing engagement now but building a flexible, adaptable platform that evolves with the market.
Further to this, Altenar’s commitment to constant innovation means operators can stay ahead of the curve with regular updates, keeping offerings fresh and competitive. The platform is designed to adapt to new trends, whether it’s expanded event coverage or integrating the latest tech features. Forward-thinking operators need a system that doesn’t just meet today’s needs but is built to take advantage of tomorrow’s opportunities. Partnering with Altenar means you’re investing in technology and support services that grow with the industry to secure long-term success in a rapidly changing market.
Your Next Step: Experience Altenar’s Esports Solution
If you're seeking an esports solution that not only delivers results but also sets you up for long-term success, Altenar stands as the provider of choice. Our feature-packed esports software is built to exceed expectations, offering much more than just an industry-standard solution that rival platforms are using. From the customisable standalone lobby or official data feeds from top-tier sources, Altenar’s platform is designed with both operators and players in mind. Stakeholders across the board will receive a high-quality experience that retains engagement and loyalty.
Beyond our latest offering, what truly differentiates Altenar is its blend of award-winning technology, advanced market insights, and world-class support. Our commitment to keeping operators ahead of industry trends is reflected in continuous innovation. With features like real-time streaming, enhanced market uptime, and cutting-edge analytics, Altenar ensures that your platform not only performs today but thrives tomorrow.
For iGaming operators looking to maximise revenue while delivering an unforgettable player experience, Altenar’s solution is a game-changer. But don’t take our word for it; experience the difference yourself. Book a live demo today, see the new technology in action and learn how its advanced features can boost engagement and profitability.
