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By: Ashleigh Lauren Johnson

3 min read

Europe’s 2023 Sports Betting Market Potential | Altenar

Looking forward to the year ahead, 2023 is set to be filled with success for the sports betting industry as it sees further growth and expansion. 


This is a collaborative achievement between the hard work of the industry, greater entertainment values attributed to betting content, and an increase in access to global leagues, innovative technologies, new verticals and more. 


So, what potential does the European betting landscape offer for operators in 2023? 


  US Millions                                                % of European Market 

Germany: $523.572                                                 16.089

UK: $366.560                                                           11.265

Italy: $298.561                                                          9.174

Spain: $227.825                                                       7.001

Portugal: $42.514                                                     1.306

The Netherlands: $116.408                                      3.577

Greece:$37.754                                                        1.160

Sweden: $64.387                                                      1.979

Denmark: $40.132                                                     1.233

Lithuania: $12.553                                                     0.386

Estonia: $5.964                                                          0.183

Moldova: $4.202                                                        0.129

Romania: $70.031                                                     2.152

Malta: $2.693                                                             0.083

    

Want to enter these European betting landscapes ahead of 2023? Book a meeting with Altenar, a sportsbook software provider, today to begin your journey the right way. 



Source

Professor Philip M. Parker, INSEAD, MRDC, Pg.106, Pg.107, ‘The 2023-2028 World Outlook for Sports Betting’, 2022, Icon Group International, Inc. 

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