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Diego Salas at SIGMA: Altenar's New Betting Edge

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Altenar, a leading sportsbook provider, is altering sports betting interactions by introducing Player Specials and Player Profiles, which elevate the way punters interact with their favourite games and athletes. Sales Manager Diego Salas, representing Altenar, brings these cutting-edge features into the limelight.


Player Specials: A new era of engagement and profitability


Altenar's Player Specials offer a fresh betting approach, focusing on individual player actions. This innovation diversifies the gambling options and fortifies fans' emotional investment in their sports heroes.


Here’s what Player Specials bring to the table:


  • Diversity in Betting Options: They present bettors with innovative ways to bet, centred on player performance.

  • Enhanced Fan Connection: This approach turns player achievements into personal victories for the fans.

  • Unique Wagering Scenarios: With Player Specials, Altenar delivers market differentiation, essential in today’s competitive landscape.

  • Boosted Operator Revenue: More dynamic betting increases session times and betting frequency, amplifying revenue potentials.

  • Heightened Brand Loyalty: As bettors engage with these specials, they bond with the platform, fostering a loyal customer base.


Player Profiles: Precision-driven betting customisation


The introduction of Player Profiles signifies Altenar's dedication to bespoke betting experiences. These profiles are a conduit to understanding and catering to each gambler's unique style and preference.


Key benefits of Player Profiles include:


  • Betting Customisation: Every player gets a tailored experience, feeling the operator's attention to their habits and tastes.

  • Strategic Risk Management: By identifying patterns, bookmakers can proactively manage risk.

  • Targeted Marketing Efforts: Sending players offers that resonate with their betting behaviour significantly increases engagement.

  • Fraud Detection: Monitoring betting patterns leads to early fraud detection and prevention.

  • Superior User Experiences: Altenar uses these insights to streamline and optimise the betting journey.

  • Sustainable Customer Relationships: Understanding bettors' preferences leads to more effective retention strategies.


Meet Diego Salas


At SIGMA Europe, Diego Salas, Altenar's Sales Manager, invites attendees to explore how Player Specials and Player Profiles are integral to the sports betting experience. 


Altenar excels in the sportsbook market by focusing on player engagement and custom betting paths. Visitors can connect with Diego to explore how these innovations drive business growth and improve the betting scene.



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