Business and Customer Support in iGaming - How to Prosper in Close Partnership

Business and Customer Support in iGaming - How to Prosper in Close Partnership

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In the iGaming industry, no one would disagree that using the right technology to support your business aims is vital. However, as Altenar’s Account Management Director Giannis Papakonstantinou wisely points out in a recent publication, “it would not matter much unless it was followed by a great service”. True. In 2024, iGaming operators have no shortage of options, and finding a provider that combines advanced, flexible and scalable technology with top-tier support can be daunting. 


In numerous articles, Altenar has shared extensive insights into its technological strengths. This feature now shifts focus to explain how our business, customer and technical support work together to deliver unmatched support for our operator partners.


The Three Pillars of Effective Support


For new and experienced iGaming operators, partnering with an iGaming technology provider committed to the success of your platform can be a game-changer for those looking to make their mark. It’s not just about getting an advanced and reliable platform. It’s also about having a partner who understands the intricacies of your business, entering new markets and staying compliant with ever-evolving regulations. 


Strategic Guidance for Success


In the strategic planning phase, a good provider does not just hand over the tech and walk away. They work closely with operators to construct tailored business strategies that fit their unique needs in order to boost profitability and efficiency right from the start. Having this kind of expert guidance is like having a seasoned navigator at the helm, ready to steer operators through complex challenges like risk management and financial planning, thereby securing a smoother path to success.


Personal Touch and Proactive Communication


Just as strategic business support sets the stage for success, having dedicated account managers adds a personal touch to the operator’s journey. Consider them your helmsman. These specialists aren't just there to respond to queries. A great account manager truly gets to know each client’s specific goals and challenges. By understanding the unique needs of each operator, account managers can provide tailored advice and proactive guidance, helping operators stay one step ahead. 


At its core, account management at this level is beyond just quick responses. It’s about anticipating potential issues before they arise and maintaining a steady flow of communication. This open dialogue means iGaming professionals aren’t left scrambling to put out fires. Instead, they can focus on growth and innovation, knowing their account manager is always looking out for their best interests.


The Backbone of iGaming Operations


Putting their role in perspective, dedicated account managers are also invaluable in bridging the gap between operators and technical teams. They act as the first point of contact, ensuring that every technical requirement is clearly communicated and executed during platform development and launch. Whether customising the platform configuration, integrating new games, or managing the launch processes, account managers coordinate with technical support to deliver a seamless experience. 


But the collaboration doesn’t stop there. As operators grow, continuous technical support is given greater prominence. Regular software updates, troubleshooting, and platform scaling are all part of ongoing assistance. When coordinated well, a platform will remain dynamic and responsive, allowing operators to focus on their business goals while the technical experts handle the rest.


The Altenar Approach


Altenar’s commitment to client success goes way beyond the provision of top-notch software. Through more than 13 years of high-level experience, we have optimised a framework that supports every aspect of an operator’s business. Our omnichannel support is a perfect example of this. Whether through live chat, email, or phone, we make sure a client’s users can reach out however they are most comfortable. Quick fixes are fine, but ultimately, we aim to provide a consistent, positive experience that keeps players engaged and happy, which naturally reduces churn and builds loyalty.


Then there is regulatory compliance, which can be a real headache for operators, especially when new to iGaming or dealing with multiple jurisdictions. Altenar’s expertise in charting a route through these complexities means we can safely navigate through the maze of regulations, from AML measures to technical audits, so our partners can move forward without the constant worry of compliance issues. Altogether, Altenar’s approach to business support is much more than solving problems. We aim to anticipate needs, maximise opportunities, and set our partners up for long-term success in a complex and technical environment.


Your Dedicated Partner in B2B Customer Support


When operators partner with Altenar to launch a new gaming platform, they gain immediate access to a dedicated account manager from day one. Our professionals are not only experienced in iGaming but also profoundly committed to understanding each client's unique business goals and challenges.


Their primary role is to facilitate smooth communication across departments, offer strategic business advice, and provide tailored solutions leading to success. For example, during onboarding, account managers lead training sessions and product demonstrations, ensuring operators are fully equipped to maximise the platform’s capabilities.


Furthermore, they are not only your go-to point of contact when an issue arises. Altenar account managers will proactively maintain regular contact to provide regular updates on new features, market trends and performance insights. This ongoing relationship means they’re always on hand to refine strategies and support business growth. 


Moreover, our account professionals excel at preemptive problem-solving, identifying potential issues before they arise and coordinating with technical and business support teams to address them. This forward-looking approach helps operators navigate regulatory challenges, manage risks, and run a more profitable business.


End-to-End Support for Lasting Success - A Partner’s Experience


With Altenar in your corner, your path to iGaming success begins with the high level of support you receive from the moment you sign up.


Onboarding and Initial Setup


At Altenar, we acknowledge that getting the setup correctly right out of the gates is essential for the success of any online sportsbook or gambling operation. For this reason, our onboarding process is not just about handing over a platform and walking away. In fact, we believe it’s about building a foundation together. For instance, our professionals will work closely with your team to customise the platform’s configuration to suit your specific market needs, whether that is integrating regional payment methods or adjusting settings to meet local regulations.


Our account managers guide partners through every detail, from back-end configurations to front-end customisations that align with your brand, while ensuring your team is confident in using every feature of the platform. And if compliance seems daunting, we’re right there with you for this, too, helping you steer through the maze of regulatory requirements specific to your operational jurisdictions.


To this end, the aim is to make sure everything is set up for smooth operations and a strong launch. In our opinion, you’re not just getting a platform; you are getting a partner committed to setting you up for long-term success.


Building and Launching the Platform


Once onboarding and initial setup are complete, the focus shifts to building and launching your platform. This, we believe, is where Altenar’s collaborative approach really shines. During this stage, we involve our partners in every step, from refining the platform design to customising features that fit the platform’s specific needs. We want to make sure that the final product is not just about features and functionality but reflects a brand image that truly aligns with your vision for the business.


Before going live, we put the platform through rigorous testing and quality assurance. Our team conducts extensive checks to guarantee stability and security, simulating real-world scenarios to ensure the environment can handle high traffic and various operational demands. Our mission is to deliver a final product that performs flawlessly from day one so you can launch with confidence, knowing everything is built to the highest standards. With Altenar’s support, you are not just building a platform but laying the groundwork for long-term success.


Operational Support


 From our side, the real work begins when your vision is up and running in earnest. Altenar’s support team is right there with you, keeping a close eye on your operations with real-time monitoring and risk management tools. Our support teams make sure any potential hiccups are spotted early and dealt with before they cause trouble. It’s about staying ahead of the game so you can focus on growing the business, marketing your brand and expanding reach.


We also provide detailed analytics and reports to keep things running smoothly, offering a clear picture of what’s working and where you can improve. It is not just data; it is clear, actionable insights that help our partners make smarter decisions. And if something does go wrong? Our technical support team is available 24/7, ready to tackle anything from software updates to server issues. At Altenar, we will do whatever it takes to make your platform run at optimal performance without missing a beat. 


Supporting Long-Term Growth and Innovation


Naturally, we understand that growth in iGaming is not a one-size-fits-all journey. That’s why our sportsbook platform is built to be as scalable and flexible as you need it to be, whether you are a start-up looking to break into the market or an established operator expanding into new territories. With our solutions, you can start small and scale up, integrating more features and taking greater control as your business evolves. If your goal is to gain more operational independence over time, we will provide the tools and support to make that transition happen as you need it to.


But growth is not just about adding capacity; it is also about staying abreast of technology trends. At Altenar, we are continuously innovating, rolling out new features and updates to keep you at the forefront of the industry. So whether it’s integrating the latest esports software or introducing advanced player engagement tools, we ensure your platform remains competitive and adaptable at all times. 


Whatever your vision, we’re here to help make it a reality


This proactive approach enhances the player experience and helps operators manage their business more effectively, ultimately meeting the end goal of boosting player satisfaction and loyalty.


By partnering with Altenar, you’re investing in a platform built for growth and innovation alongside you. We’re committed to supporting long-term platform success, whether that means expanding into new markets or evolving a business model to meet changing demands. 


The Value of Partnership in iGaming


Choosing the right technology provider is crucial for long-term success in the competitive iGaming industry. It is not just about finding a platform that works; it’s about partnering with a company that truly understands your business and provides ongoing support at every stage. That’s where Altenar stands out. Our commitment goes beyond technical solutions. We focus on building a partnership that drives growth and adapts to your evolving needs.


What sets Altenar apart is our exceptional level of service and support, which each and every partner will enjoy from day one of our mutual collaboration. From business support to dedicated account managers, we prioritise client satisfaction and tailor our approach to meet your specific goals. Furthermore, we’re not rigid. Our flexibility allows us to establish new operational processes that align with your needs while always taking your feedback into account. This ongoing dialogue doesn’t just improve your experience. It actually shapes our product roadmap, providing Altenar with the means to deliver solutions that keep you in the game and ahead of the curve.


Partnering with Altenar means having a team that is genuinely invested in your success. Imagine the possibilities. Book a call with our specialists now to find out how our dedicated support and flexible solutions can empower your business at every stage of growth.



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