Most European betting markets are dominated by soccer but not Lithuania. Here the number one sport is basketball – and 7bet needed a sportsbook provider with the flexibility to adapt.
Soccer is the number one sport in the world but there is much more to sportsbook success in some markets than just focusing on football.
Many sportsbook providers may claim they offer a wide range of sports and events, but scratch beneath the surface and the choice is limited. And too often, the lack of depth in a sportsbook is mirrored by the level of expertise from the company offering it.
Being left to your own devices as soon as the software starts working is not the kind of partnership that will deliver brand growth. The technology powering the sportsbook is just one part of the plan – operators also need to partner with a team who truly has the expertise and knowledge to help ambitions turn into growth.
That was what 7bet needed in Lithuania – not a generic sportsbook which just needed to be installed and left to run, but a product and team that could help them offer a sportsbook which basketball fans would love.
7bet chose Altenar as its sportsbook provider. And a winning partnership began.
The solution for the Lithuanian market was a sportsbook that treats basketball as a priority, rather than living in the shadow of soccer.
Altenar’s sportsbook provides the stability that operators expect from a leading provider but the flexibility to take control of their strategy. In this case, 7bet’s success was helped by:
Trading support - A private trading manager configuration allows the client to adjust margins and offerings as they require.
Basketball expertise - Dedicated traders for basketball with knowledge of various leagues around the world make a significant impact on profits.
In-depth content - A comprehensive basketball offering includes all the competitions and events which bettors in this market demand, including Basketball Champions League, Euroleague, NBA, NKL, Liga ACB, BBL and ABA League.
Player props - Modern bettors don’t just want to bet on the final result. They want to be able to get involved in markets which matter most to them, and 7bet offers an extensive range of player props to allow bettors to focus on individual performances if they wish.
Customisable front end - Banners with basketball imagery highlight the brand’s priority.
The outcome is a sportsbook where basketball generates almost 40% of turnover, and monthly turnover has increased by more than 400%.
Results like that don’t happen by chance. When basketball drives the market, success comes from a sportsbook designed around the sport - not added onto it.
For international audiences, the 7bet sports betting platform in the UK reflects the same approach to flexibility and localisation.
