Altenar is delighted to have signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The brand is owned by Merkur Group, formerly known as Gauselmann, which was established in 1957 and remains a family-owned company employing 14,000 people worldwide.
Altenar’s sportsbook solution will replace the existing sportsbook product on merkurxtip.cz, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The partnership strengthens Altenar’s position in the Czech market and it is hoped the deal will lead to further opportunities moving forward.
Sam Hill, Altenar Sales Director, said:
The Merkur Group is a fantastic business with real heritage across the industry. To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.
Stanislav Sopko, CEO MerkurXtip CZ, said:
We are thrilled to announce the beginning of an exciting new partnership with Altenar. This collaboration marks the start of a promising journey together, and we are confident it will bring tremendous value to both our organisations and the customers we serve.
Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market. Together, we will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation.
Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead!
