Cricket is one of the most popular sports in the world and its global appeal makes this vertical an important part of a premium sportsbook.
The sport attracts fans from many different countries, most notably India, England, Australia and South Africa, and the different formats of the game provide numerous betting options.
Here we highlight some of the reasons why cricket is such a big hit and how Altenar’s sportsbook platform delivers when it comes to betting.
How Premium Cricket Content works
Altenar’s sportsbook is powered by premium data feeds which are provided by official data rights holders. Only by integrating the feeds of top providers can we ensure the fast supply of accurate statistics and odds which our traders require and bettors expect.
A stable API connection and strong technology infrastructure ensure the data syncs with the platform’s interface, ensuring a dynamic betting experience.
The premium cricket content covers a wide range of competitions from many different regions. Whether it is international cricket or regional tournaments, Altenar’s sportsbook features all the matches which sports betting brands need to increase site traffic and ultimately revenue.
Altenar’s cricket vertical includes a wide selection of markets, from outright betting on winners of the biggest tournaments to in-play odds on the live action.
Problems Premium Cricket Content solves
Cricket is almost seen as a religion in some parts of the world and estimates of 2.5 billion fans highlights how important the sport is to a betting audience.
The sport’s world governing body (the International Cricket Council) has 108 members and cricket has global appeal due to its expansion as part of the British Empire.
India’s passion for cricket is unmatched, and there is plenty of betting interest whenever the national team is in action, while the Indian Premier League is the biggest non-international tournament in the world.
Cricket is also hugely popular in other Asian countries, most notably Pakistan, Bangladesh and Sri Lanka, while the sport is an important part of the sporting culture in Australia and New Zealand.
Providing extensive cricket betting markets is also important to the UK market, while the sport is popular across several African countries, especially South Africa, as well as the Caribbean.
Cricket may not have the same global appeal as football, but it should be a key part of any premium sportsbook to ensure your brand taps into the potential that a cricket audience offers.
Benefits of Premium Cricket Content for users
Cricket can be played across different formats and that means plenty of different betting opportunities for fans of the sport.
T20 cricket, or short-form alternatives such as The Hundred in England, are matches which take place over 2-3 hours and the action is almost non-stop. In contrast, Test match cricket is staged over five consecutive days and the pace of play is much slower, although there are often many twists and turns before the result is decided.
Whichever format that bettors prefer, cricket supporters often have a passion for the sport that is unmatched and Altenar’s premium cricket content caters to those needs. Fans looking for a quick outcome can bet on fast markets such as the next method of dismissal, runs to be scored off the next over and the fall of the next wicket.
For those with more patience, betting on the winner of major events like the World Cup or the Ashes adds extra interest as the world’s best players go up against each other.
The use of premium data feeds also ensures statistics are updated in real time, allowing bettors to keep track of the latest scores which are displayed on visually-appealing scoreboards.
Comparison with Competitive Solutions
Sportsbook operators should underestimate the popularity of cricket at their peril and Altenar ensures you have everything you need to make the sport a key part of your betting product.
Coverage of a wide range of tournaments, and not just the highest profile events, ensures cricket fans are well catered for regardless of the market in which they are based.
The use of premium data feeds helps Altenar’s sportsbook stand out, with ball-by-ball updates ensuring a depth of markets which not all companies can offer.
Conclusion
Cricket’s global appeal and huge fanbase makes it a key betting vertical regardless of the territory in which your brand is based.
From match results to team and player performances plus special markets, an extensive cricket offering can help your brand stand out and make the most of the sport’s popularity.
