The most popular way to place a bet these days is through a mobile phone, so offering a mobile app is essential for your iGaming brand to thrive.
Allowing players to place a bet from the palm of their hand ensures your brand is ready to meet the needs of the modern gambler, but developing your own app can be costly.
In this article, we highlight the many benefits of Altenar’s mobile native app which is a valuable part of our turnkey sportsbook.
How mobile native app works
Altenar’s mobile app is a white label app that allows brands to provide players with the full betting experience.
It is available on Android and iOS, with players able to easily find and download it through the most commonly used app stores such as Apple and Google Play.
Static pages on the app, such as the responsible gaming page, can be created and edited quickly and efficiently, while translations are managed to ensure your brand speaks the same language as your customers. The app also supports font customisation, giving users or operators the ability to change font styles for various elements within the app to ensure brand consistency and readability.
Design features are also taken care of, with your brand’s logo and those of any relevant regulators part of the design, while the app provides integrations with third-party providers for payments, KYC, casino, support services and more.
Security is an important feature too and Altenar’s app provides a secured data proxy flow that goes by HTTPS, while the backend does not store any personal information about users and payment details.
Problems Mobile native app solves
Having a mobile app is an essential part of any online betting brand’s strategy in the modern age, with younger players much more likely to place bets on their phone than the more traditional method of visiting a retail betting shop.
Providing an app allows players to place bets regardless of where they are. Whether they are at home, on the move or watching a live event with friends, an app means they can quickly access your sportsbook in a matter of seconds.
Opting for a white-label solution is the quickest and easiest way to get an app live. Instead of recruiting and training your own team of developers, making use of Altenar’s expertise reduces the costs and risks involved in building your own app.
The app provides seamless access to Altenar’s sportsbook and all the innovation, security and customer support that operators have come to expect.
Benefits of mobile native app for users
There are numerous features of Altenar’s mobile app that players will appreciate in enhancing the user experience.
There is an option to set light and dark theme modes, allowing users to switch between them for optimal readability and comfort, while players can log-in securely through a passcode and biometrics face ID/fingerprint.
A ‘light’ sportsbook option is also available and can be an important differential in territories where high data charges could prove prohibitive.
The app can notify users when a new version is available, ensuring they are using the latest features and fixes at the earliest opportunity.
Comparison with Competitive Solutions
Altenar’s mobile app includes a number of features which can help your brand stand out and boost turnover.
The use of push notifications is an important option which can be used to increase site traffic, raise awareness of special offers and promotions, and add a sense of urgency and excitement to your offering.
Altenar can also ensure the app is set up correctly and takes into account any geo-restrictions, which is an important feature given the way that gambling regulations and licences vary between territories.
Conclusion
The use of mobile phones has soared all around the world and they are now the leading method when it comes to placing a bet.
Just as players expect to be able to make their selections quickly and easily, the smoothest way to accelerate your time-to-market speed is to work in partnership with the Altenar team.
Suitable for all platforms and adapted to the needs of your territory, the Altenar mobile app is your gateway to a young, tech-savvy player base and increased revenue. Get in touch to learn more about the potential benefits for your brand.
