Fully-integrated PAM

Player Data & Behaviour Management

The PAM leverages player account analytics tools and behavioural tracking to maximise revenue and optimise user experiences:

• Full visibility and control over player behaviour, preferences, and activity patterns, from registration to gameplay.
• Continuous monitoring of significant events, including large wagers, abnormal wins, failed payment attempts, shared IP addresses, and changes to sensitive player data, enhancing security with advanced integrated player account solutions.

Game Performance Analysis

Operators benefit from cross-functional game performance analysis by category, provider, or individual game, including actual RTP tracking, empowering teams to manage player data effectively and align offerings with player demand.

Campaign & Bonus Tools

Enhanced campaign tools increase acquisition and retention through:

• Multiple bonus types: bonus money, free spins, cashback
• Flexible triggers: registration, deposit, first deposit, or any patterned player activity

These features allow tailored promotions that drive engagement while maintaining profitability.

Responsible Gaming & Compliance

Stay compliant with integrated account management software gaming features:

• Reports aligned with all regulatory requirements
• Automated daily data sending to regulators
• Enhanced additional reporting to fulfil unexpected compliance requests efficiently

KYC & AML Screening

The integrated KYC solution from Sumsub ensures:

• Document and liveness verification
• User tool verification (email, phone, etc.)
• AML screening, including PEP, sanctions, adverse media, and compromised person checks
• Ongoing fraud and transaction monitoring

Front-End & Content Management

Altenar’s in-house front-end and CMS deliver:

• Extensive SEO management and site settings
• Blog management and multi-language support
• Customisable menus, pages, banners, and promotions for scalable growth

Marketing & CRM Tools

Operators gain access to powerful marketing tools and CRM capabilities

• In-house affiliate tracking with click ID and postback
• Multiple commission structures (revenue share, CPA, hybrid, flat fees)
• Integration with Fast Track CRM for multi-channel engagement, bonus cost efficiency, and operational scalability

With Altenar’s PAM tools, operators achieve a unified approach to player account management, marketing, compliance, and platform integration — all within a single, powerful solution.