GAT Sao Paulo

A fully customisable front-end allows operators in Brazil to deliver a highly tailored sportsbook experience that reflects local player behaviour, preferences, and market demand. Through a flexible, widget-based interface, operators can adapt layouts, highlight key sports such as football and esports, and create personalised event-led experiences that improve navigation and content discovery.

When combined with player props, engagement is further enhanced by offering users the ability to bet on individual player performance rather than only match outcomes. In a football driven market like Brazil, this includes markets such as goals, assists, shots, and other performance-based metrics, as well as similar formats across esports titles.

Together, these features create a more dynamic and personalised betting experience. The customisable front-end ensures player props are surfaced in the right context, improving visibility and accessibility, while increasing session length, betting frequency, and overall engagement across regulated Brazilian sportsbook markets.

Operators in Brazil can use Altenar’s World Cup Lobby to significantly increase engagement during high volume football tournaments such as the World Cup. The Lobby centralises all tournament content into a single, curated sportsbook environment, making it easier for Brazilian players to discover matches, betting markets, statistics, and promotions without navigating across multiple pages. This is especially important in Brazil, where football engagement is highly dynamic and user expectations for fast, intuitive access to content are high. By streamlining discovery and improving navigation, the World Cup Lobby helps operators drive higher session depth, retention, and betting activity during peak sporting moments.

Altenar’s World Cup Lobby is designed to support full localisation for Brazilian and Latin American markets. Operators can prioritise Brazil-relevant content, including preferred teams, competitions, and betting markets that resonate with local players. The platform also supports behavioural personalisation, allowing operators to surface player props, outright markets, and recommendations based on user activity. This ensures that Brazilian bettors experience a sportsbook tailored to their preferences, improving relevance, engagement, and conversion during international tournaments like the World Cup.

Altenar supported Multibet with a scalable sportsbook solution designed for regulatory readiness, enabling the operator to enter Brazil's newly regulated market confidently while maintaining operational flexibility for future changes.

At GAT São Paulo, operators have the opportunity to meet Altenar’s dedicated sales representative, Federico Caputi, face-to-face and explore how our turnkey sportsbook and retail solutions can support their business objectives.

This is a valuable opportunity to receive expert guidance, discuss specific requirements, and discover how Altenar’s technology can help drive growth, improve player engagement, and support scalable operations in regulated markets.

Book a meeting today to discuss your requirements and speak with our team.

If you are unable to attend the expo, you can still connect with Altenar through our dedicated team based in São Paulo, Brazil. Our local office is supported by specialists who are ready to assist you throughout every stage of your journey, from initial discussions to long-term partnership support. Our São Paulo team includes Luana Monje, Sales Executive; Beatriz de Freitas Lorenção, Legal and Regulatory Affairs Associate; and Maria Silvia Sparapan Moral, Contracts and Customer Success Associate, all of whom provide local expertise and hands-on support for operators in the Brazilian market.