Sportsbook module

Altenar is an award-winning sportsbook provider to hundreds of online sports betting websites in more than 30 countries around the world. The sportsbook includes full official coverage of all major sports, including horse racing and virtual sports. Premium data feeds from official rights holders and robust technology allows clients to operate in even the most highly regulated and competitive markets, where slow or low quality data can result in poor profit margins and increased player abuse.

Premium data feeds from official rights holders and robust technology allows clients to operate in even the most highly regulated and competitive markets

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Comprehensive bonus system

This is a powerful promotional engine featuring all industry-standard bonus types, such as free
bets, welcome deposit, retention, or coded bonuses. You can target your entire player base at once, or just
a specific VIP segment, set flexible limits, and trigger the bonus through an API.

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Premium Data Feeds

In today’s highly competitive sports betting landscape, a single data source is no longer enough. Ownership of official data rights is now a key factor influencing both the quality and speed of data. Altenar’s expanding network of trusted official data partners gives operators the edge they need to attract and retain players.

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Fully customizable front-end

The widget-based front-end design uses some of the best technology in the industry and allows
operators to quickly update the appearance of their site. This enables them to ensure they are always
optimizing the player journey. Using a drag-and-drop editor makes it easy to make changes across
desktop, tablet, retail, and mobile channels.

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Custom content management

Operators have the option to customize their sportsbook offering—covering all aspects, including margins, limits, and bet acceptance.

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Built-in marketing tools

Operators have a wide range of options to target both new and existing players using marketing features like bet boosts and enhanced odds—offering a powerful way to stand out from competitors.

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Bet mentor

This innovative feature offers an alternative way to choose a bet and allows players to view a range of suggested bets based on their personal preferences.

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Risk management

Bets placed through the sportsbook are monitored by our 24/7 trading and risk management teams, who work to maximize your profit margin.

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Bet boosts

The Bet Boost tool puts the power in the hands of operators, allowing them to customize their own offers and set rules to efficiently trigger boosted odds for specific events and competitions.

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World cup lobby

The World Cup lobby is a dedicated, immersive hub built to transform how players discover, explore and engage with betting on special events.

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Frequently Asked Questions

Find answers to common questions about Altenar's sportsbook software, including features, integrations, customisation and platform capabilities.

What should operators look for when comparing sportsbook software providers?

The best sports betting software provides your business with the stability required from a technology perspective and the flexibility to adapt to changing market demands and player behaviour. A fully-managed sportsbook includes extensive market coverage, data feeds from official rights holders, risk management tools and a fully-customisable front end. Also consider scalability, uptime, regulatory expertise and the quality of ongoing support, regardless of whether you are launching a new sportsbook or upgrading an existing platform.

What features should I expect to be included in sportsbook software?

One of the most important features of a leading sportsbook is a powerful and user-friendly Bet Builder/Same Game Parlay. Pre-live and live player props allow bettors to focus on the markets which matter most to them across all the top sports. Built-in marketing tools such as Early Payout, Bore Draw and Boosted Odds allow operators to increase player acquisition and retention, while esports and virtual sports provide 24/7 content beyond traditional sporting calendars. In terms of content management, a fast and personalised UI is vital in competitive markets and when managing multiple brands.

Can Altenar’s sportsbook integrate with my existing platform?

Certainly. Altenar's sportsbook is designed to integrate seamlessly with existing Player Account Management (PAM) systems, front ends, payment providers, and third-party services through flexible APIs. This allows operators to enhance their current offering without replacing their whole technology stack. The integration process is supported by experienced technical teams who will help to minimise disruption and reduce time to market. Whether you require a standalone sportsbook module or a fully-managed solution, Altenar's technology is tailored to your operational needs, enabling you to launch quickly while maintaining consistency across your products and customer experience.

What is a fully-managed sportsbook, and how does it differ from a self-managed platform?

A fully-managed sportsbook is a solution where the technology provider is responsible for the day-to-day operation of the sportsbook as well as the software itself. This can include trading, risk management and market creation, which frees up more time for the operator to focus on marketing and brand growth. A self-managed platform gives operators greater control, with in-house teams responsible for areas such as trading and risk management. Choosing the best right approach for your brand depends on your business model and the resources available.

Can a sportsbook platform be customised for different markets?

Yes. Altenar’s sportsbook software provides the flexibility to tailor the betting experience to the needs of different regions, player preferences and business objectives. This includes localising languages, currencies, payment methods, sporting events, betting markets and promotional tools to suit your chosen market, and Altenar’s account manager can help with this based on years of industry experience. Operators can also customise the user interface, branding and content to create a distinctive customer experience which feels relevant to players in every target market.

Why are premium sports data feeds important for a sportsbook?

Premium sports data feeds provide the real-time information that powers the sportsbook, from live scores and match statistics to odds updates and in-play betting markets. Using high-quality, low-latency data from multiple providers helps to ensure accurate pricing, faster market settlement, reduced manual tasks and an improved user experience. By sourcing official and premium data from trusted rights holders, sportsbook providers improve reliability, reduce delays and offer improved cashout availability.