World cup lobby

The World Cup lobby is a dedicated, immersive hub built to transform how players discover, explore and engage with betting on special events.

Launched for the FIFA World Cup 2026 and available for major sporting events, the lobby is a single destination for all tournament content. One competition. One space. Everything inside.

Designed to:

- Increase player retention
- Improve navigation speed
- Drive higher conversion rates
- Deliver a more immersive betting journey

This powerful tool can be used to highlight premium competitions, and increase visibility for key markets and promotions. A bespoke layout built specifically for the competition provides a clear, structured journey from discovery to bet, ensuring users enjoy faster discovery, cleaner navigation, more relevant content and a richer, more intuitive experience.

Accessible directly from the main navigation, the lobby opens into a fully customised environment featuring:

- Key matches and highlighted events
- Featured markets and promotions
- Outrights and tournament insights
- Contextual navigation tailored to the competition

With the navigation arrow, every team and player card becomes a direct gateway to deeper content. Whether it is a team, a player or a specific competition, users move forward with one click. And when the action begins, a smooth transition into in-play betting ensures real-time content availability.

No more searching. No switching tabs. No missed moments.

Because in a fast-moving tournament like the World Cup, speed and simplicity define the experience.