In a conversation with Altenar’s Regional Director, Francesco Papallo, it became clear that the buzz around the 2022 World Cup has energized fans, bettors, and football enthusiasts alike.
The global passion for football (soccer) has deep historical roots, so it’s no surprise that Altenar, a sportsbook software provider, is expecting a surge in betting activity following the lull brought on by the pandemic.
Francesco shared his insights into the dynamics of wagering during major sporting events like the World Cup. And even though Italy didn’t qualify for this year’s tournament, the country’s football-loving population is still expected to actively participate in betting.
Here’s what Francesco had to say during his interview:
With the World Cup fast approaching, what kind of impact do you expect on betting volumes?
The 2022 World Cup will be unique because it’s being played during the holiday season. It’ll be a new experience, and we’ll see how it resonates with users—but I believe the numbers will be strong overall.
How does the Italian betting market typically respond to the World Cup?
For the second consecutive tournament, Italy hasn’t qualified. Still, Italians are passionate about football, and they’ll definitely follow the games and pick their favorite teams among those competing.
Is Altenar ready for an event of this scale?
At Altenar, we’re launching several exciting updates for this competition, including a wide range of special outright bets tailored specifically for the World Cup. Some of these will be fun and lighthearted markets—designed purely for enjoyment—with the chance to win meaningful prizes. Live betting and streaming will also make this one of the most engaging experiences yet.
As the first World Cup after the pandemic, do you expect a significant increase in betting activity?
We’ve already seen a rapid rebound in the betting sector post-COVID. The World Cup will further confirm that this is a growing market—one where sportsbook providers will continue to innovate and compete using advanced technologies.
Altenar is committed to delivering one of the best user experiences for this landmark event at the end of 2022.
Learn more about Altenar’s presence in the Italian betting space by reaching out to the team today!
