Francesco Papallo

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Favourite Sports/Teams Football (A.C.Milan)

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Francesco joined Altenar in 2019 as an Account Manager, focusing on Italy’s regulated market. Today, he serves as Regional Director, leading initiatives that span sales, product development, and operations for the Italian territory. Based in Malta and with over a decade of industry experience, Francesco brings a strong background in sports trading and operational strategy to the table. His sharp market insight and commitment to building long-term partnerships have played a key role in Altenar’s growth in Italy. In his spare time, Francesco finds balance through family time, hitting the gym, and enjoying football—both on and off the pitch.

Portugal
SBC Summit Lisbon

September 29 - 1 October

Lisbon
Book Meeting

Start your own gaming business

Altenar enables you to launch your own bookmaker software instantly, complete with sportsbook and casino offerings tailored to your brand. The solution is built around the most suitable bookmaker setup for your needs, assembled in collaboration with our platform partners. Explore more

Retail solution

Whether you're running cashier-led outlets, self-service kiosks, or full-service venues, Altenar provides a retail solution that adapts to your operation and extends your brand beyond the screen. You can install modern touchscreen terminals, manage activity across every location remotely, and connect everything to your existing sportsbook stack without relying on on-site tech or fragmented systems. The solution lets you accept bets, process payments, and manage accounts from a single interface, with intuitive touchscreen SSBTs and full remote monitoring—no on-site team required. It is fully integrated with your sportsbook and PAM stack, and is trusted by operators scaling across retail and omnichannel markets.

Expand your brand into the real world with the same credibility behind every screen, betting slip, and sale.

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Sportsbook module

Altenar’s sportsbook module provides operators with the tools to create and optimize betting products on your terms, with a platform built for high-end performance. Whether you're integrating into an existing portal or launching a standalone brand, our technology follows your strategy—not the other way around. It integrates with any PAM or front-end, delivers live odds, fast markets, and Bet Builder, and gives you full market control, UI flexibility, and adjustable limits. The solution includes a bonus engine and promotional tools, and is deployed across more than 30 regulated markets, where it has proven its reliability under pressure.

Shape your sportsbook around your ambition with the engine trusted by operators who demand results and backed by a track record that proves it.

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Turnkey sportsbook

Our turnkey sportsbook solution - available across mobile and desktop - provides all the software and player account management tools that a sports betting operator needs, while the vast number of customisable features can ensure your brand stands out from the crowd. With the infrastructure in place, you can focus on your market entry, your experience, and your growth strategy. This full-stack solution includes all core systems integrated, and a front end with CMS for on-brand autonomy. It also features built-in support for retail and mobile channels, including SSBTs, and a dedicated support team available around the clock.

Move fast without compromise. Bring your sportsbook to market with everything in sync.

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White label

Altenar’s white-label solution is designed for entrepreneurs, early-stage operators, and challenger brands that are ready to move fast and launch with impact. Leveraging the expertise of our B2C partners and industry-leading technology, this solution ensures a seamless setup while meeting licensing, payment, and regulatory requirements in your target regions. The solution provides full control of your front end and marketing, along with upgrade paths available when you're ready to scale without the need to change providers.

Move from plan to product in weeks and start strong with a sportsbook that’s already proven.

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