May 26, 2026
Altenar has introduced new sportsbook product updates designed to improve personalization, campaign automation, and betting flexibility for operators and players.
The latest release expands Bet Builder capabilities, enhances promotional automation, and introduces new tools that allow operators to deliver more tailored sportsbook experiences across multiple player segments.
Among the key updates is the launch of Player Tags, giving operators greater control over audience segmentation and campaign management. Tags can be created, edited, and assigned in bulk, while integration with Bet Cards and Boosted Odds allows operators to automatically display more relevant promotions and betting content to different player groups.
Additional sportsbook updates include:
Expanded Basketball Bet Builder Markets – Added new pre-game basketball selections including player blocks, steals, double-doubles, triple-doubles, and highest-scoring quarter markets, increasing betting variety and personalization options.
Bet Builder Direct Calculation – Allows players to combine compatible selections directly from market groups without switching to a dedicated Bet Builder view, creating a faster and more flexible betting flow.
Bet Builder Bundles – Introduces structured betting paths that group related selections together, improving usability and helping players build more engaging bets.
Auto-generated Boost Campaigns – Automates boost creation using predefined rules and pick logic, reducing manual setup time and accelerating promotional campaign delivery.
Popular Bet Builders & Bet Cards Automation – Uses Altenar Intelligence Services (AIS) integration to automatically populate promotional content and keep sportsbook recommendations continuously refreshed.
New Sport Lobby Structure – Delivers a redesigned navigation system with configurable category groupings and improved event discoverability across sportsbook sections.
Early Payout Expansion for Ice Hockey – Extends early payout functionality to Ice Hockey 1x2 markets, providing additional engagement opportunities for players.
LMT & Scoreboard Integration – Enhances live betting experiences with richer real-time match tracking and scoreboard functionality powered by data.bet.
Nikos Zygouris, Head of Sportsbook Product at Altenar, said:
Flexibility remains central to how we develop our sportsbook technology. We continuously monitor player behavior, operator needs, and market trends to make sure our platform evolves in the areas that deliver the most value.
These updates are designed to help operators create more personalized experiences, automate key processes, and give players greater flexibility throughout the sportsbook journey.
