Palms Bet

Palms Bet’s growth across Europe, Africa and South America required a sportsbook partner capable of supporting expansion on several fronts simultaneously to enable stronger localisation, deeper product configuration, and a consistent user experience across multiple regulatory environments. Altenar became that partner, powering the operator’s sportsbook across Bulgaria, Kenya, Peru and beyond.

What made the difference was flexibility. Palms Bet relied on Altenar’s extensive sports and market portfolio to deliver depth for major global events and fixtures, while also adapting the experience around local player preferences. The platform’s configurability, from front-end widgets to bespoke promotional tools, allowed each market to retain its own identity without disrupting operations or complicating product management.

In practice, Altenar’s back-office tools provided real-time data, advanced risk management, and intuitive customer management features, enhancing Palms Bet’s ability to grow lifetime player value and improve engagement. As the operator’s ambitions widened, the collaboration proved equally effective in supporting new initiatives, including Palms Bet’s exploration of AI-driven sportsbook features through its partnership with SSTrader, a direction fully supported by Altenar’s open, integration-ready architecture.

When put into operation, this alliance created a consistent global framework with one sportsbook engine, configurable for every territory, backed by ongoing strategic support from Altenar’s account management and technical support teams. It’s a partnership built around sustained growth rather than short-term deployment, and one that continues to develop as Palms Bet expands its operations.