Gamblr

Gamblr’s launch into the iGaming market was directed by a clear strategy. It was to position itself as a crypto-first, VIP-focused sportsbook brand offering a premium, personalised experience rather than a conventional betting product. What they needed to pull this off was a partner who could match their ambition, and one that not only delivers core sportsbook functionality but does so with customisation, control, and a scalable foundation at its core.

With Altenar stepping in to supply a fully-managed sportsbook solution, Gamblr gained access to advanced features, including Bet Mentor and Bet Insights. These tools and more enhance the user experience by delivering personalised insights and engagement hooks tailored for high-value players. The partnership highlights Altenar’s ability to deliver tailored solutions to growing operators who demand more than ‘off-the-shelf’ products.

In practice, this translated into a technology stack configured around custom player segments, full support for crypto-based deposits and withdrawals, and bespoke campaigns aligned to Gamblr’s luxury positioning. Where other providers might impose rigid frameworks, Altenar gave Gamblr a high degree of control over its sportsbook operations, which is important for any company defining a brand’s long-term competitive edge.