7bet
Short story about 7bet case
Many sportsbook providers may claim they offer a wide range of sports and events, but scratch beneath the surface and the choice is limited. And too often, the lack of depth in a sportsbook is mirrored by the level of expertise from the company offering it.
The technology powering the sportsbook is just one part of the plan – operators also need to partner with a team who truly has the expertise and knowledge to help ambitions turn into growth.
That was what 7bet needed in Lithuania – not a generic sportsbook, but a product and team that could help them offer a sportsbook which basketball fans would love.
7bet chose Altenar as its sportsbook provider. And a winning partnership began.
The solution for the Lithuanian market was a sportsbook that treats basketball as a priority, rather than living in the shadow of soccer.
Measurable results: Basketball generates almost 40% of turnover, and monthly turnover has increased by more than 400%.
Soccer is the number one sport in the world but there is much more to sportsbook success in some markets than just focusing on football.
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Private trading manager configuration
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Dedicated basketball traders with global league expertise
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Player props for individual performance betting
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Customizable basketball-focused front end
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