From Europe to North America, Bet Builders are becoming the go-to feature for engaged bettors. But where are they really booming, and why are some regions seeing faster growth than others?
Discovering where Bet Builders are gaining the most traction - and the reasons behind it - can unlock essential insights for strategic positioning and help you choose technology that drives greater engagement.
In this article, we dig deeper into Bet Builders, the tool that is reshaping betting habits and driving growth in regions where they are thriving.
What are Bet Builders?
A Bet Builder in modern sportsbooks is an innovative feature that allows bettors to combine multiple selections within a single event into one comprehensive bet. This tool gives users the power to craft bets tailored to their analysis and preferences, creating a personalised experience that stands out.
In many respects, it is like building your own fantasy sports team. Each selection is akin to choosing players for a fantasy sports line-up, and every decision contributes to the overall performance of the entire bet. So, whether selecting outcomes from goals, player assists, or corner counts, bettors have the flexibility to layer their insights and heighten their potential returns.
This type of tool, however, should not be confused with accumulator bets. Bet Builders allow multiple bets on a single event. If a bettor wants to combine bets from different events, they usually need to create an accumulator (parlay) bet rather than a Bet Builder. This level of customisation to the betting experience on a specified event is not just a novelty. Fundamentally, it transforms the way users approach betting by enhancing the depth and thrill of each wager. The result is an engaging opportunity for users to test their knowledge and intuition.
How to Use Bet Builders - A Step-by-Step Guide
The most compelling reason for using Bet Builders is that they offer personalised betting experiences. The added complexity of crafting wagers tailored to a bettor’s predictions translates to increased potential returns, with combined odds presenting opportunities for higher payouts. Many bettors appreciate this sense of control and engagement, as it allows them to shape their bets according to specific game knowledge or hunches, thus making the experience far more personal and rewarding.
Constructing a unique wager using Bet Builder is not difficult. Here is the general process for creating a tailored bet using the Bet Builder feature in modern sportsbooks:
-
Select Your Event: Start by choosing the sporting event you want to bet on from the sportsbook’s menu. Popular options often include football matches, basketball games, or tennis matches.
-
Access the Bet Builder Feature: After selecting an event, click on the ‘Bet Builder’ tab or option provided. This tool should be prominently displayed to simplify the user experience.
-
Choose Your Markets: Pick different betting markets within the event, such as match outcome, total goals, player assists, or corner counts. The Bet Builder allows these selections to be combined into one single bet.
-
Combine Your Selections: Add each chosen outcome to the bet slip. The Bet Builder will automatically calculate the combined odds as selections are added.
-
Review the Bet: Before placing a wager, double-check all the selections to ensure they align with your analysis and strategy.
-
Place the Bet: Once satisfied, enter the stake and confirm the bet.
Growing Popularity Among Sports Bettors
Bet Builders made their debut in the sports betting industry as recently as 2018, quickly gaining momentum as a response to the growing demand for interactive and personalised betting experiences. This innovation took the betting experience beyond traditional, limited bet options that often confined bettors to predefined outcomes. With the introduction of Bet Builders, users could now craft unique wagers tailored to their insights. This shift not only enticed experienced bettors but also attracted a new generation seeking more engaging opportunities. Today, this feature has become a staple in modern sportsbooks, symbolising the industry’s commitment to user-centric experiences.
It’s no wonder, then, that the popularity of Bet Builders has surged in recent years. In the UK, over 30% of football bettors regularly utilise Bet Builder options, drawn to the tailored and strategic betting approach they offer. This trend has since extended beyond Europe, significantly finding an engaged base of enthusiasts in North America, where the growth of legal sports betting has embedded Bet Builders into sportsbook offerings. Industry analysts observe that this feature has notably increased betting volumes across the board, reflecting an appetite for more complex and engaging bets.
The key takeaway is that bettors are embracing greater customisation, so Bet Builders will continue to evolve and advance to meet the more sophisticated needs of the current market.
Top 10 Countries where Bet Builders are most popular
Bet Builders have become an ever-present feature in sports betting, with their popularity spanning across regions that boast strong sports cultures and established betting markets. Europe leads the way, particularly in the United Kingdom, Spain and Germany, where football betting dominates. North America follows, driven by the expansion of legal sports betting in the United States and Canada, which has sparked a surge in customised wagering.
In Asia, countries like India, Japan, and the Philippines are seeing increased interest as bettors seek deeper, more personalised betting options. Australia’s enthusiastic sports culture and South Africa’s growing online betting scene have also embraced this feature. Bet Builders enjoy the most popularity in countries where sports betting is well-established and legal. Here are the top 10 countries in 2024.
1. United Kingdom: The UK stands at the forefront of Bet Builder popularity, driven by its mature sports betting market and the population's enthusiasm for online betting. This feature’s ability to offer tailored bets aligns with the British bettors’ analytical approach, creating an engaging and highly personalised wagering experience.
2. Germany: Bet Builders are a hit among football enthusiasts in Germany who thrive on strategic betting. The nation’s deep-rooted football culture makes customising bets a natural choice, as fans relish the opportunity to combine outcomes such as match results, goals, and player-specific statistics.
3. United States: The rise of legalised sports betting in numerous states has fuelled the growth of Bet Builders in the US. Bettors are increasingly seeking tools that offer more than standard bets, particularly in popular competitions like the NFL and NBA. Bet Builders meet this demand by providing the flexibility to combine player props, game outcomes, and other options.
4. Spain: Spain’s passion for football is reflected in the widespread use of Bet Builders among its bettors. As the legal sports betting market continues to mature, Bet Builders have established their place as a go-to feature for Spanish punters eager for more immersive betting experiences.
5. France: Despite tighter regulations, French bettors have embraced Bet Builders, especially for sports which hold significant cultural importance. The growth of online betting platforms has made this feature more accessible nationwide, allowing French bettors to gain a richer betting experience.
6. Australia: Australia’s diverse sports culture, spanning rugby, cricket, and Australian Rules football, has made Bet Builders an attractive option for bettors looking for a bespoke betting experience. The ability to craft multi-layered bets on popular sports meets the demands of a highly engaged audience that favours interactive and detailed wagering.
7. Canada: With the legalisation of single-event sports betting, Canada has witnessed a surge in the use of Bet Builders. Bettors appreciate the tool's customisation, particularly those following ice hockey and football. This feature adds a new dimension to betting by giving Canadian bettors the desired flexibility and a more tailored way to back their predictions.
8. Ireland: Ireland’s well-established betting culture, with strong roots in football and horse racing, has embraced Bet Builders as an enhancement to traditional betting methods. Its personalised approach has proven popular, as it provides greater control for bettors accustomed to applying a more analytical lens to their wagers.
9. South Africa: Bet Builders have gained momentum in South Africa as the online betting industry continues to grow. The nation’s passion for sports like rugby and football fits well with the customisation that Bet Builders offer. The flexibility to merge different outcomes resonates with South African bettors who seek more tailored and in-depth betting experiences.
10. Japan: Despite Japan’s strict betting regulations, Bet Builders have found a niche within the legal betting scene, particularly in football and select international sports. Japanese bettors, known for their attention to detail and strategic approach, appreciate the ability to customise bets to reflect their insights.
Altenar’s Bet Builder Feature
For iGaming operators considering adding or upgrading a Bet Builder feature, Altenar’s offering deserves a serious look. For starters, one of the key strengths is its multi-sport integration. If your users are focused on any of the major betting sports, Altenar’s Bet Builder can handle it. This versatility means you can attract and retain a broader audience with varied betting preferences without needing multiple tools or integrations.
Altenar’s Bet Builder Markets
-
Football: Available for both pre-live and live events.
-
NFL (American Football): Offered in pre-live and live events.
-
Basketball: Offers live and Pre-live events (+Player specials).
-
MLB (Baseball): Supports bet builder options for per-live events.
-
Ice Hockey: For live and pre-live markets (+Player specials).
Note: Player specials are offered in pre-live markets only in basketball and ice hockey.
Another critical area operators need to consider is the user experience, which naturally boosts activity and bet volume. Altenar has nailed this area by making its interface user-friendly and intuitive. Add to that the real-time data feeds, which keep bettors confident they’re getting current info, and you’ve got a strong case for why Altenar’s Bet Builder is worth considering. Moreover, live betting options and player specials add even more depth, allowing bettors to customise their bet selection further to feel more involved.
Key Features of Altenar’s Bet Builder
-
Multi-Sport Integration: Supports varied betting markets and opportunities.
-
User-Friendly Interface: Simplifies bet construction, making it accessible to both new and experienced bettors.
-
Real-Time Data Feeds: Provides accurate, up-to-date information for informed decision-making.
-
Player Special Markets: Includes tailored player-focused bets to enhance engagement.
-
Live Betting Options: Enables bettors to create bets during live events for a truly interactive experience.
However, the benefits of working with Altenar extend far beyond a single feature. Altenar’s reputation for reliable service and adaptable solutions, where “stability meets flexibility,” allows operators to adapt to new trends and user demands fast, so your platform stays relevant without you constantly worrying about updates. On top of that, 24/7 support and comprehensive risk management services make operations smoother and more manageable.
In short, Altenar’s Bet Builder isn’t just another intelligent add-on. It’s a smart move for operators looking to offer something engaging that ticks the boxes for reliability and user satisfaction.
Challenges and Considerations for Integrating Bet Builders into Sportsbook Platforms
Integrating Bet Builders into an iGaming platform comes with a few essential considerations if you want to get it right. On this note, technical integration is a big one. Fast and efficient integration is key to running your platform smoothly without glitches or downtime. Ideally, platform owners should secure options that can be implemented efficiently without disrupting services. Then there’s regulatory compliance. Bet Builder features need to meet the local gambling laws wherever you operate, so having a solid grasp of regional regulations is essential to avoid complications.
And let’s not forget risk management. Keeping an eye on combined bets is vital to managing potential financial exposure, especially when users stack high-risk options. Moving forward, choosing a provider like Altenar, a sportsbook software provider known for its compliance capability, advanced risk management services and reliable 24/7 support, can make all the difference. Altenar’s reputation for continuous improvement, supported by its commitment to stability and innovation, ensures that your Bet Builder tool remains top-notch in terms of performance and reliability.
Join leading operators using Altenar’s Bet Builder to boost platform performance. Schedule your demonstration today to see our top-tier tool in action and learn more about its benefits.
