Sports betting in Europe is big business and many of the most well-known brands in the world are based here.
The continent is made up of many different countries, many with unique regulations and characteristics, and competition for business is fierce.
Ensuring your sportsbook is designed for the market in which you operate is essential and here we highlight some of the many features of Altenar’s European sportsbook layout.
European Layout – Overview
Europe is a mixture of many different cultures and that is reflected in the sports which are popular across the continent.
While football dominates the market almost everywhere, sportsbooks must also cater to local requirements such as horse racing in the UK, ice hockey in Scandinavia and basketball in central and eastern Europe.
Customisation is the key to success and Altenar’s sportsbook design has the flexibility needed to shine while maintaining the core features which players expect.
Key features of European layout
Altenar’s award-winning sportsbook has a variety of ways in which the design is adapted to align with local preferences, regulations, and the popularity of different sports.
Streamlined Layout
European sites feature well-structured, streamlined layouts with intuitive navigation to accommodate high betting activity across a variety of sports.
Widgets and Tailored Customisation for Regional Preferences
Altenar’s widget-based design allows operators to easily adapt their offering for the chosen market. Cash-out options, in-play statistics, and streaming widgets are especially popular in the UK and Germany, particularly for soccer and horse racing. In Scandinavian markets, there is a preference for stats-rich widgets and live betting features, especially in hockey and winter sports.
The widget customisation options provide extensive flexibility to tailor the interface, aligning with the specific preferences and popular sports in each country. This flexibility allows brands to customise the sports menu, top leagues, top sports bar, top events, and highlights to reflect regional interests. For instance, soccer remains highly popular across countries like England, Germany, Spain, France and Italy, while basketball has a strong following in countries like Lithuania and Latvia.
Additionally, each brand can feature popular bets, ensuring that the most relevant markets are prominently displayed for local audiences. The layout also includes the option to feature boosted odds, either on a specific selection or at the bet level, providing an engaging experience for users. This customisation capability ensures that the layout meets the unique demands of each market, enhancing user satisfaction and driving engagement by focusing on locally preferred sports and betting options.
Responsive Design
Mobile-responsive designs are vital in all markets but especially in Europe, where mobile betting enjoys significant popularity. With more than half of online bets in Europe placed on mobile devices, it is vital for betting sites to be optimised for mobile and handheld technology.
Altenar has the experience and expertise to help set up your sportsbook to meet the demands of your players regardless of which European market is your focus. Get in touch with our team today to learn more about our offering.
