The sports betting market in Africa has enjoyed significant growth in recent years and the prospects remain positive for the future.
With a population of around 1.5 billion people and a widespread love of sport, the potential for a betting boom is obvious and sports betting brands across the continent are looking to make the most of the opportunities.
Tailoring your sportsbook design for an African audience is a vital part of growing your iGaming business and here we look at how Altenar’s sportsbook does just that.
Africa layout - Overview
Sportsbook layouts designed with the African market in mind should emphasise providing a lot of information but in a very simplified way. Many players from a range of African countries like to place accumulator bets, so the betslip positioning is prominent and more emphasised.
Live scoreboards, match countdowns and event calendars perform well as they support a strong interest in traditional sports, most notably football. User-friendly navigation for easy access to the top competitions is often emphasised.
Key features of African layout
In Africa, the Altenar sportsbook has a number of ways in which the layout is designed to align with local preferences, regulations, and the popularity of different sports.
Simple and User-Friendly Layout
Aimed to cater to both new and seasoned bettors alike, the overall layout is sleek and provides players with easy access to all markets and offers flexible options for selecting specific betting lines.
Highlighted Sports
African betting platforms frequently prioritise football, with a focus on both domestic leagues and popular foreign competitions such as the English Premier League and the Champions League, while also showcasing other popular sports such as cricket, rugby and athletics. Each sport usually has a dedicated section for easy navigation.
Top Navigation Bar
A prominent navigation bar located at the top of the page features links to key sports, live betting, promotions, and account management, enabling users to easily transition between different sections.
Promotional Side Panels
The implementation of ‘skyscraper’ side columns on both the left and right of the screen provide spaces which can be filled with promotional material. Highlighting ongoing promotions, bonuses and popular betting markets allows players to quickly identify appealing offers at a glance.
Live Betting Section
A specific space on the screen is provided for live betting, allowing players to react to the ongoing action in the most popular sports. The display of current scores and ever-changing live odds encourages bettors to place bets as the action unfolds.
Colour Coding
Odds are colour-coded to reflect fluctuations (e.g. green for rising odds, red for falling), simplifying the process for users to quickly evaluate potential returns.
Boosted Odds and Special Offers
Dedicated sections can be used to emphasise boosted odds and exclusive betting promotions, attracting users who seek greater value.
Sticky Betslip
This feature ensures that a player's betslip is always in view while navigating the site and makes placing a bet a very simple process for any level of bettor.
Search Functionality
The search option improves the user experience by allowing bettors to drill down into more specific or niche markets, or find the team or sport they are most interested in.
Optimised for Mobile Use
Altenar’s African betting platform is designed for mobile devices, allowing users to conveniently place bets while on the move.
Ready to get to business in the African betting market? Speak to Altenar to learn more about how our tailored products and solutions can give your brand the edge.
