Influencer marketing is a growing trend in many industries and Altenar has devised a Tipster Module to allow sportsbook clients to make the most of the opportunities it allows.
Our focus on innovation helps operators navigate complex challenges in the gambling industry and advertising restrictions can cause serious issues when it comes to marketing.
In this article we explain how the Tipster Module works and the range of ways it can be used as part of your marketing strategy.
How Tipster Module works
The Tipster Module introduces a dynamic way to connect influencer-driven content with promotional betting features. Whether you are using well-known personalities, brand ambassadors, social media influencers or even affiliate websites, this new feature allows you to integrate their insights directly into your sportsbook.
The Tipster Module links the influencers to boosted odds cards with a smooth integration and provides the option to display their selections in a variety of different designs using names, backgrounds and unique styling for a personalised tough.
Whether the tipster is a real person or an affiliate site, the process is the same and bets can be displayed in a way which generates extra interest and enhances the presentation of the content.
Problems Tipster Module solves
Strict rules around gambling advertising are a challenge for licensed sportsbook operators and regulations are being tightened in many different markets around the world.
The rules are usually aimed at restricting exposure to gambling advertising for minors but can seriously limit the marketing options available when it comes to attracting new players. In markets where advertising is banned on television and radio, or sponsorships of sports teams is prevented, then influencer marketing could be the only option.
Even in markets where television and radio advertising is allowed to some extent, it can be difficult to ensure marketing budgets are spent wisely and that your adverts are seen by the right audience.
Many of the younger generation of bettors are not watching TV but are instead spending hours on their phones watching content on YouTube or TikTok. So as viewing trends change, it’s also time to think differently about your marketing strategy and Altenar’s Tipster Module can help solve many of the issues.
Benefits of Tipster Module
Using influencers with a significant online following to promote your brand can be a significantly cheaper option than more traditional forms of advertising, ensuring your budget goes further and is more cost effective.
They can increase traffic to your site but once potential customers get there, it is important that curated tips and recommendations are easy to find. The Tipster Module allows unique designs which can align with your brand identity or that of the influencer being featured.
Not only does this strategy bring traffic to your site, it can also increase betting volume by ensuring selections are clearly visible and can be added to a betslip quickly and easily.
Conclusion
Betting companies are having to be increasingly creative when it comes to marketing and Altenar is aware of the challenges faced by clients in a variety of markets.
Producing a solution which can support marketing activities is a win-win strategy for all parties and Altenar is confident that this innovative feature will be beneficial to operators in any region.
Get in touch with our team to learn more about how Tipster Module can enhance the user experience for your players and form part of your future marketing strategy.
