Altenar is committed to providing the best offering for all major sports and player props have become a vital part of a modern sportsbook.
Gone are the days of just picking the match winner - now thrill-seeking bettors can focus on the performance of one or more players and forget about the result if they wish.
Here is all you need to know about player props and how Altenar can help you make the most of them.
How player props work
Altenar works with leading data providers to provide a comprehensive offering across the major sports.
Player special markets are compiled simultaneously from five different providers, with player props available in soccer, basketball, American football, baseball and ice hockey. In the NFL, markets are offered both pre-match and in-play, with in-play props coming soon for NBA and MLB.
Player props require bettors to predict whether the performance of an individual player will be better or worse than the line set by the sportsbook. For example, in soccer, bettors can predict the number of shots on target by a specific player, or in NFL bets can be made on the number of passing yards by a quarterback.
Bets can be settled before the end of the event if the outcome is known, and multiple selections can be combined to create one bet.
Problems player props solve
Player props are a modern and exciting way for bettors to put their sports knowledge to the test. Whether it is backing a favourite player to perform well or for a team’s star man to flop against superior opposition, the options are almost endless.
A huge number of markets for each event are provided, and more choice for punters means an improved user experience - ultimately leading to increased revenue.
The modern bettor wants to gamble on more than just the result of the match. Offering the same old markets for every event risks your product looking stale, with players switching to other brands as they seek excitement.
Keeping your players waiting until the end of the event also does not meet the needs of those seeking a quicker outcome to their bets.
Benefits of player props
All major sports have their superstars and some of the biggest names in any sport have a fanbase of their own, regardless of which team they play for.
Player props allow users to bet on the performance of individuals rather than just teams, ensuring bettors can tailor their selections to match their interests.
Props can also be combined into parlays or accumulators, which involves a single bet with higher odds. Such bets allow players to aim for bigger winnings with small stakes, which adds to the excitement for the user while operators generally enjoy higher margins for such bets.
Player props also tap into the growth of fantasy sports, in which players select a team consisting of individuals from numerous different teams and score points based on the performance of each player.
Analysing the stats for individual players has become an increasingly common part of modern sport and player props allow bookmakers to provide a similar betting experience.
Comparison with competitive solutions
A growing number of bookmakers are offering player props and those that do not risk being left behind as betting trends change.
The key to an extensive offering is the data which powers the sportsbook and this is where Altenar excels, working with five leading providers to ensure a huge choice of markets both before and during the big events.
That ensures bettors are almost spoilt for choice when they come to make their selections and enjoy a betting experience which compares favorably to the competition.
Conclusion
A premium sportsbook must include the option to bet on player props and Altenar’s solution ticks all the boxes, with a vast number of markets offered across all major sports.
With the potential for increased revenue, an enhanced user experience and higher retention rates, player props have become an essential part of a modern sports betting site.
To learn more about Altenar’s solution, get in touch with our team today.
