One of the key differentiating factors in the ruthless world of sports betting is user experience and Altenar’s unique Market Template tool allows operators to take unparalleled control over the presentation of betting markets and selections across numerous platforms and devices.
Market Templates provide manual customisation, sorting, and translation of different market types, which enables every display to be customised to provide the highest optimisation when it comes to engagement, clarity and performance.
With the ability to adjust layouts in greater depth, operators are armed with a tool that can elevate the front-end display and presentation to a whole new level. This article explains more about how they work and some of the main benefits for operators.
How Market Templates work
Market Templates provide a unique layer of configuration that can dictate how selections and markets appear to bettors on their sportsbook’s interface. Different display options are available for desktop, mobile devices and even app platforms.
The unique management console allows operators to customise layouts for different market types (which can be applied across multiple events and competitions), set desired parameters for sorting selections, easily translate for multilingual audiences and provide additional quality control by previewing amendments prior to going live.
As Altenar is dedicated to growing and improving our technology, we continue to update our template library which provides operators with a continuous stream of unique ways to present key data. An example of this is our Vertical Outrights Format which focuses on the clarity and alignment of teams and odds to provide enhanced readability.
Problems Market Templates solve
The development of Market Templates aimed to address a handful of issues regarding both presentation and usability.
Inconsistent Layouts Across Devices: When a standardised template system wasn’t implemented by an operator, bettors found markets could appear disorganised or difficult to read, predominantly when viewing a sportsbook with a mobile device. This also impacted an operator's branding across its platform.
Limited Localisation: Without the ability to amend languages or translate text for individual countries or regions, both engagement and accessibility were impacted in regions where different languages were used.
Poor User Experience: Markets such as Outrights or Specials can suffer without proper formatting, resulting in a cluttered display that can be challenging for users to interpret.
Benefits of Market Templates
With significant operational and strategic advantages, implementing Market Templates is a must for any modern sportsbook.
Improved Display Across Devices: Market Templates offer a unique way in which market visuals across multiple platforms can be optimised. They provide clear and enhanced readability and navigation regardless of how bettors engage with the platform.
Tailored Betting Experiences: A fully-customised platform focuses on a bettor’s unique user journey across the sportsbook which can be tailored to specifically reflect an operator's tone, audience and brand values.
Increased Scalability: As a sportsbook continues to grow and expand, the use of Market Templates can be an invaluable tool. Templates can be easily applied or updated across multiple markets and sports, therefore eliminating the need for any manual edits and aiding large scale changes.
Conclusion
Our specially designed Market Templates empower operators to take complete control of their sportsbook’s presentation in more detail than ever before. This flexible, scalable, and custom solution transforms the way customers interact with a sportsbook and creates a more visually engaging experience for bettors.
Whether you're struggling with mobile user issues, ways of localising into a new market or region, or want to ensure your sportsbook is visually optimised, Market Templates give you the power to do so.
