Attracting and retaining players is one of the biggest challenges facing bookmakers as they look to establish and grow a brand.
Providing players with bonuses is a recognised way to encourage them to give your betting site a try and hopefully be persuaded to become loyal customers.
In our in-depth article, we look at the ways in which Altenar’s bonus engine can help your brand thrive even in the most competitive markets.
How the bonus engine works
Altenar provides its client with an extensive number of options which allow them to tailor their marketing campaigns to the needs of their target audience.
Operators can seamlessly offer the most attractive bonuses to a specific group of players at just the right time to have the maximum impact.
Bonuses are triggered via the PAM or the sportsbook back office and operators have many different bonuses at their disposal. Here are the most popular type of bonus:
Deposit Bonus: Incentivise customers to deposit funds into their accounts with a bonus which is typically a percentage match of the deposit amount. Bonus percentages, rollover requirements, qualifying conditions and expiration dates are all fully customisable.
Risk-Free Bets: Users are offered the chance to place a bet without risking their own money, with any net winnings going to the player. Free bets can be used to reward a segment of players or encourage users to bet on new markets/events/competitions. The amount of the risk-free bet and the qualifying conditions are customisable by the operator.
Multiple Bonus: Bonus winnings can be applied to a multiple bet, with the size of the bonus increasing in relation to the number of legs which form the multiple. This is often known as an accumulator bonus, and encourages players to place multiple bets which generally increase the expected margin for the operator. The structure and conditions of the bonus are customisable and different users can be assigned to different campaigns.
Cashback: This is similar to a risk-free bet, but the player places a bet using their own money and receives their stake back (or a percentage of it) as a refund if their selection loses. All criteria are customisable.
Problems bonus engine solves
Offering bonuses to players is a standard part of the iGaming industry and users expect to receive a variety of welcome offers when opening an account with a new company.
Without such bonuses, building up market share will be very difficult as competitors entice both potential and existing customers elsewhere.
Attracting new players can also be challenging in markets where gambling advertising is banned or severely restricted, as is the case in a growing number of countries. The use of flexible bonuses is one of the most effective ways to navigate this issue and tempt players to sign up.
Benefits of bonus engine
Altenar’s bonus engine offers a multiple number of features which are all available to clients through a single robust tool.
It includes extensive rollover settings and custom VIP campaigns, allowing operators to optimise their use of bonuses to achieve the required results.
The customisation options allow operators to tailor their marketing campaigns to the events which will capture the most attention. Running a promotion such as ‘bet on a pre-live market to get a risk-free bet for the same event’ can give operators the opportunity to build campaigns around the best bonuses.
Comparison with competitive solutions
Altenar’s bonus engine offers the innovation and flexibility that clients have come to expect from our sportsbook solution.
Operators need to understand which bonuses will be most effective and Altenar has both the data and the industry expertise to help your brand target the right players with the right offers.
Almost every iGaming brand has some kind of promotion to drive revenue growth, but few have the variety of promotions available that Altenar offers.
Conclusion
Whether you want new players to sign up for an account, encourage existing players to deposit funds or reward VIP customers with incentives to stay loyal to your brand, being able to offer attractive bonuses is vital.
Altenar’s bonus engine provides many types of offers and all can be set up and activated through easy-to-use technology.
Get in touch for a demonstration of Altenar’s bonus engine and let’s discuss how we can execute your strategy together.
