The Betslip Boost is a new promotional tool which allows players to increase the potential winnings of their bet without changing their stake.
Players choose which of their qualifying bets to boost and operators can use the promotion to increase player excitement and boost retention.
Our in-depth guide explores the benefits for both operators and clients, as well as the customisation options available.
How Betslip Boost works
The Betslip Boost tool can be found in the ‘Bonus’ section of the back office, where a list of campaigns is displayed with the option to add a new campaign. A number of general settings must be determined first, including campaign name, brand name, plus start and end dates.
Operators can then determine the percentage increase which is applied to a player’s winnings if their bet is successful. For example, if 20% is entered, a player winning $100 without applying the boost would win $120 should they choose to apply the boost before placing the bet.
Limits can be put in place regarding the maximum size of the stake or an upper limit on total net winnings which can be achieved regardless of the odds or stake. Settings from previous campaigns can be duplicated.
The advanced settings allow operators to be more specific about the criteria which form the campaign, with the option to state which types of bet or product can be used. For example, operators may wish to restrict the BetSlip Boost to single bets, Bet Builders, or pre-live bets.
Minimum odds can also be inputted, meaning the total odds of the bet must meet the requirement.
The next stage of setting up a campaign is the Hint Settings. Hints can be used to highlight the reasons why the selections on a betslip do not qualify for a winnings boost, for example not meeting the minimum odds requirements or including selections from events which are not part of the promotion.
The campaign can be triggered for players in the same way as other bonus campaigns, meaning it can be done through the back office or via API from the PAM.
Problems Betslip Boost solves
Altenar is always striving to design sportsbook features which can help operators in terms of player acquisition and retention, and the Betslip Boot is another valuable tool.
Giving players freedom to choose when to try and power up their winnings adds an extra layer of excitement and strategy for players, allowing them to tailor the promo to the bets which matter most to them.
They can choose to try and go for an even more substantial prize when betting on multiple selections, or even modest bets can return significant rewards thanks to the use of a Betslip Boost.
The tool also ensures there is little chance of bonus abuse given that the feature only applies to net winnings on bets which meet the required criteria.
It can also be used to drive increased revenue on specific events or competitions as part of a wider promotional campaign.
Benefits of Betslip Boost for users
Bettors can maximise their potential returns by applying the boost to any bet of their choice, giving them the freedom to tailor their experience. This feature puts the power directly in their hands, allowing them to explore new opportunities and enhance potential payouts in ways that suit their preferences.
This flexibility makes it an effective tool for attracting new players and driving engagement, as bettors experience increased odds and added excitement on their own terms.
Comparison with Competitive Solutions
The Betslip Boost is a feature which has been used by a handful of sports betting brands so many players may be aware of the benefits.
As always with Altenar’s sportsbook, it is the customisable settings which ensure it meets the needs of all clients regardless of their size and region in which they operate.
It can be used to encourage players to try new types of sportsbook products, such as racing or esports, and is a particularly useful promotional tool for operators who sponsor a team or competition and want to generate extra interest.
Conclusion
The Betslip Boost tool offers the excitement and customisable features which Altenar’s sportsbook clients have come to expect.
Choosing a winnings boost further adds to the player’s interest in their selections and can help them achieve bigger payouts, while operators have the ability to use this promotional tool to push players towards betting on markets or events of their choosing.
This flexible tool is sure to be popular with players. Get in touch to learn more about how it can be used to help your betting brand grow.
