Bet Cards is a new sportsbook feature released by Altenar which provides operators with the ability to increase the visibility of selected betting options.
Giving greater flexibility to clients remains a key focus at Altenar and Bet Cards are another tool which can help brands differentiate themselves.
Here we look at the key features of Bet Cards, how they work and look ahead to further improvements.
How Bet Cards work
Bet Cards simplify the display of promotional bets and how they are consumed by users by allowing operators to create curated bet lists.
A dedicated Bet Cards widget is used by operators to select boosted or non-boosted bets and allows them to be presented in a structured and more engaging format.
One of the most innovative features is the swipe functionality, which allows users to quickly accept or reject a suggested bet, with the chosen bet added to the betslip if accepted.
Problems Bet Cards solve
Offering the best prices is one way for a sports betting brand to gain market share and increase user engagement, but it can count for nothing if players do not see the odds available.
Unless the most attractive bets are seen by the bettors then efforts to increase site traffic may be wasted - and your sportsbook will look like all the rest.
Standing out from the crowd is crucial in a competitive market and Bet Cards ensure visibility for targeted selections.
Benefits of Bet Cards
Bet Cards are a valuable new feature for operators seeking more control and creativity when it comes to promotional campaigns.
Highlighting special odds boosts can improve user engagement or just ensuring the odds on the biggest game of the day have increased visibility can be enough to persuade players to place a bet.
It is not just single bets which can be displayed using Bet Cards either, with the initial rollout allowing a broad range of pre-built selections such as Bet Builders, which are an increasingly popular bet type across a wide variety of sports.
Future upgrades
Further improvements to the Bet Cards feature are planned and will include an even broader range of promotional bets beyond single and Bet Builder selections.
There will be an option to link Bet Cards to the Tipster Module feature, which was released recently, providing the option to enhance the visibility of selections made by influencers, brand ambassadors or affiliate websites.
The process of populating Bet Cards lists will also evolve to include automatic generation through Altenar’s Intelligence Services, meaning less manual effort for operators and a more efficient process.
