Betting Insights is a feature of Altenar’s sportsbook which helps to empower players when it comes to making their betting selections.
The use of historical data provides information on a range of popular markets and is a valuable addition to a premium sportsbook.
In this guide to Betting Insights, we take a close look at how it works and the benefits for both players and operators.
How Betting Insights works
Once the feature has been enabled for an operator, the Insights Manager tool can be found on the Skin Management dropdown menu. Once selected, the user is taken to the Insights Manager page where they are presented with a number of options.
If the operator has more than one brand, they can choose which skins they wish to enable Insights for. The user also enters a number in the ‘Insights Shown’ field to determine how many insights are displayed within the Event Details Tab.
The user can filter the insights by sport, country and championship and is able to view how many insights are available for each. Insights for each championship can be enabled and disabled using a toggle, and a ‘save’ button allows any changes to be saved.
Once activated, relevant historical data is delivered directly to the front end of the site within the most popular market groups and players will be able to view the insights using a tab on the event page.
For example, they may see historical data showing Team A have beaten Team B in eight of the last 10 meetings, or there have been at least three goals in each of Team B’s last six away matches.
Insights are available for events occurring within the next seven days and are only available for a team’s next match.
Problems Betting Insights solves
The historical data provides relevant information on recent trends which can help players identify what they perceive to be value bets.
Providing this information to players may be enough for them to feel informed when making a bet, rather than navigating elsewhere to other websites offering similar historical data.
Keeping players on the site improves the user experience and can contribute to better player retention or increased revenue.
Benefits of Betting Insights for users
Insights can be used as a standalone feature or can be provided in conjunction with the Bet Mentor product.
Bet Mentor allows players to input their desired stake and winnings before being presented with a range of possible bets to choose from.
The feature provides relevant data on the front end and is displayed in a format which is easy to see and understand.
Comparison with Competitive Solutions
Altenar partners only with premium data providers for all its products and doing so with the Insights feature ensures relevant and accurate data which players can rely on.
Providing data related to the most popular betting markets ensures Altenar is once again focusing on the user experience and improving the process of selecting a bet.
Conclusion
Betting Insights is one of many of Altenar’s sportsbook features which empowers players, improves the UX and contributes to better player retention, ultimately leading to higher revenue for operators.
Reliable data from trusted providers powers the tool and provides players with a range of useful statistics to help with betting selections.
