The world of iGaming is more competitive than it has ever been before, and ensuring your sportsbook has its own unique design and functionality is essential.
Not only does a sportsbook have to stand out from its competitors, but operators need the flexibility and control to adapt to the demands of their market and this is where Altenar’s Custom Content Management solution delivers.
By combining our robust in-house front end with a dynamic content management system (CMS), it allows operators to create a tailored look and experience that encapsulates their brand identity.
How Custom Content Management Works
Altenar’s sportsbook solution is specially designed to provide operators with control over their site’s feel, look and functionality, giving operators total autonomy, which is key to success.
Here’s how the three main pillars of this solution work:
Front-End Customisation: Operators can easily manage and customise many different aspects of their offering, including content, layout and odds. A unique set of widgets ensure a user-friendly experience that gives operators complete control over the way the sportsbook looks and functions.
Content Management: Providing powerful, interesting, and eye-catching content is key so it is important to have a multitude of options and control over what is on offer. Our Custom Content Management solution allows operators to effortlessly edit, publish, and arrange site content from blogs, promotions, odds, event details, and much more. Operators can also schedule the times that changes are implemented based on key event interest.
Betting Configuration: Make your sportsbook's odds and markets more attractive with the power to make adjustments to odds and margins across individual sports, competitions, betting markets, currencies, and even users. Soft and hard limits can be set across championships, markets, currencies and users (including progress limits).
Problems Custom Content Management Solve
Basic Design Options: Traditional sportsbook solutions often stick to a rigid, generic layout, which stifles and limits customisation, meaning too many betting websites look the same. Preventing total control of design adds additional obstacles when trying to make a sportsbook stand out from its market rivals. Without a unique design and layout and only having access to standard front-end options, it impedes a customer's user journey. Bettors are left with an impression that your site is generic and bland.
Complicated Update Process: Updating a website can often be a mammoth task, and traditional platforms have produced overly complicated and difficult processes to implement these changes and updates. This has meant operators have needed to hire technically adept personnel, which is costly, whilst also having to endure processes that are laborious and time-consuming.
Limited Betting Control: Conventional fixed-odds and margins restrict an operator’s ability to make individual adaptations and instantly respond to market developments. This can lead to operators being quickly left behind their competitors and, as a result, become a less attractive betting proposition for customers.
Benefits Of Custom Content Management
Greater Control: Provides operators with complete control to customise and design every element of their sportsbook.
Increased Betting Flexibility: Respond to event updates and trends in real time by instantly adjusting limits, margins, markets, and odds for a more varied, meaningful and smoother betting experience. Custom bets can also be offered, so the choice is yours when it comes to betting content.
Higher Engagement And Improved Appeal: With a fully-customisable sportsbook that can amend its look, feel, content and betting options, operators can make impactful changes to enhance player engagement and brand loyalty.
Improved Efficiency: The ability to schedule updates and make instant adjustments streamlines site development and the process of making changes becomes more efficient, less time consuming and ultimately cheaper for operators.
Unique Brand Identity: With the new and unique features that Custom Content Management provides, operators are empowered to create a clear distinction compared to rival operators.
Rapid Scalability: Operators can implement drilled-down, unique changes based on numerous factors such as audience, betting type, market, events and more. Such flexibility means your sportsbook is ready for growth or expansion into new regions and markets.
Conclusion
Altenar’s Custom Content Management solution provides operators with total control and unique customisation options. Operators have the power to produce a bespoke look and feel, backed up by premium content that ensures bettors enjoy a customer-centric experience.
Not all sportsbooks should look the same and Altenar’s clients can design a platform that stands out from competitors, whilst simultaneously making operations simpler, more cost-effective, intuitive, and reactive.
It’s how all sportsbooks should operate - get in touch to schedule a demonstration.
