Portugal
Recent data reveals that nearly three-quarters of new online gambling registrations in Portugal come from a younger, technically agile audience, indicating a clear shift towards digital betting. This new generation is driving a surge in demand, with games of chance (casino and lottery, etc.) dominating revenue streams and a significant proportion placing bets on both sports and games. With player numbers and revenues rising rapidly, Portugal’s gambling market is picking up serious momentum, sparking the belief that now is the perfect moment to tap into this thriving industry.