Altenar is pleased to announce the integration of Optimove’s digital experience platform, Opti-X, into our sportsbook platform to deliver faster time-to-conversion and higher player lifetime value to operators.
With Optimove, we are further empowering our sportsbook platform with personalised experiences that can create individualised content recommendations from a player’s first visit to a sports betting site.
The integration of Opti-X allows operators to create dynamic layouts that are unique to each individual player, with flexible experimentation tools to enable operators to learn what works for players.
Key capabilities of Optimove’s DXP, Opti-X, include:
Real-Time Messaging Platform
Operators can automatically trigger personalised messages across all marketing channels at the most opportune moments, enhancing player engagement and retention.
Smart Search Engine Powered by AI
Optimove’s AI-driven search engine delivers lightning-fast, personalised search results, enabling players to quickly find what they’re looking for across the site.
Personalised Search Results
Search results are tailored for each player based on their past search history, platform behaviours, and betting preferences. Optimove’s self-learning engine continuously refines results to align with player intent, ensuring a seamless and satisfying search experience.
End-to-End Personalisation
Altenar now supports symmetric personalisation across all channels and platforms, ensuring consistent, cohesive experiences that maximise player engagement and lifetime value.
Richer Player Profiles
With Optimove’s behavioural, historical, and predictive modeling, Altenar equips operators to create detailed micro-segments that drive highly personalised player interactions, fostering loyalty and increasing value.
This integration underscores Altenar’s commitment to delivering innovative, player-centric solutions for sports betting operators. With Optimove’s DXP, operators gain powerful tools to enhance their platforms, achieve faster time-to-conversion, and boost player lifetime value.
Altenar Sales Manager Diego Salas said:
We are committed to enhancing the user experience and leveraging data to provide personalised content that offers clear benefits both to players and operators. Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their content and marketing messages.
Adi Dagan, Senior Director of Partnerships at Optimove, commented:
Altenar is a clear breakthrough leading sports betting software provider. Being part of their solution is a true honour. This partnership is a boon for sports betting operators to ensure incredible personalised experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.
