Altenar’s flexible service means our sportsbook clients have the products and solutions needed to grow their business in a wide variety of territories.
Ensuring operators make the best use of our products is an important part of the personalised service provided and we are proud of the growth that our clients enjoy.
Palms Bet is one of our success stories, with the company using Altenar’s sportsbook to power their brand in Europe, South America and Africa.
We spoke to Palms Bet Chief Sports Betting Officer Alexander Sjarov to learn more about the success of our partnership.
Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
Altenar provides an extensive selection of sports and betting markets, catering to diverse player preferences. This variety ensures that all types of sports fans may find something to bet on. Thanks to Altenar’s portfolio, we can create a more engaging, secure, and enjoyable betting experience for our players, ultimately driving higher satisfaction and loyalty.
Are there any specific sporting events which you find as a defining factor in your sportsbook growth?
By focusing on all major sporting events such as UEFA Champions League, Premier League etc. and implementing strategic promotional and engagement tactics, Palms Bet significantly enhanced its sportsbook growth and user engagement.
The general sponsorship of PFC Levski, of course, is also a strategic move that significantly enhances our brand’s visibility, customer engagement, and market penetration. The sponsorship not only strengthens brand loyalty among existing users but also attracts new customers, contributing to the overall success and expansion of Palms Bet.
How would you describe your experience with the efficiency and effectiveness of our back-office tools when managing your sportsbook operation?
The combination of user-friendly design, real-time data, advanced risk management, seamless integration, and robust customer management features provides a comprehensive solution that meets our operational needs.
These tools not only streamline daily tasks but also empower us to make data-driven decisions, improve customer engagement, and maintain regulatory compliance, ultimately contributing to the growth and success of our sportsbook.
How has our sportsbook contributed to increasing the average lifetime value of your players?
Altenar’s sportsbook has played a significant role in increasing the average lifetime value of Palms Bet players through a combination of great user experience, comprehensive betting options, robust customer engagement tools, and effective risk management.
Is there specific product functionality that has proven particularly effective in player acquisition? How about player retention?
Altenar’s comprehensive sportsbook solution offers a variety of functionalities that have been particularly effective in both player acquisition and retention for Palms Bet.
How do you find the usability of the front-end widgets and how effective is the configurability in managing the uniqueness of your site?
Altenar’s front-end widgets offer excellent usability and configurability, which are crucial in enhancing the user experience and maintaining the uniqueness of the Palms Bet site. The intuitive and interactive design of the widgets ensures high user engagement, while the extensive configurability allows Palms Bet to tailor the site to its specific branding, operational needs, and player preferences.
This combination of usability and customisation not only helps in attracting and retaining players, but also supports the continuous improvement and differentiation of Palms Bet’s offering in a competitive market.
How would you describe your experience with the account management and business support teams?
The account management and business support teams of Altenar provide exemplary service. Their proactive communication, industry expertise, personalised support, effective problem-solving, strategic partnership approach, comprehensive training, and openness to feedback all contribute to a highly positive and productive relationship.
For Palms Bet, this level of support ensures smooth operations, effective use of the platform’s capabilities, and ongoing business growth and development.
In general, how have you found working with Altenar?
Working with Altenar has been a highly positive experience for Palms Bet. The collaborative partnership, reliable platform, commitment to innovation, and excellent support and service have all contributed to growing Palms Bet’s sportsbook operations.
This strong partnership has positioned Palms Bet for continued success in the competitive sports betting market.
In what territories do you operate?
While Palms Bet operates primarily in Bulgaria, Kenya, Peru and North Macedonia, the company is poised for potential expansion into other territories. Our strategic partnerships, regulatory compliance and market research efforts position us well to grow our presence and success in the online gambling industry.
What is the most important factor to consider when choosing a sportsbook provider?
The partnership and communication. We need a partner that not only meets our immediate needs but also supports the long-term growth and success of our platform.
