Altenar to showcase Turnkey Sportsbook solution at ICE London 2024

Altenar to showcase Turnkey Sportsbook solution at ICE London 2024

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Altenar has further strengthened its position as a leading sportsbook provider with the launch of its Turnkey Sportsbook solution in conjunction with the Altenar Gaming Platform (AGP).


This revolutionary platform offers an extensive array of features designed to elevate the online gambling experience, including more than 25,000 games from 120-plus providers. It also includes over 200 payment methods (including cryptocurrencies), and features partnerships with industry-leading suppliers such as Fast Track CRM and Sumsub KYC provider.


The Turnkey Sportsbook solution with AGP is a privately-owned, adaptable online casino offering a wide range of customisable features which set a new standard for innovation, reliability and user satisfaction.


The Altenar team will be attending ICE London 2024 on February 6-8 where on stand S1-320 they will be demonstrating the many benefits to the Turnkey Sportsbook solution.


Altenar’s Commercial Director Charlie Williams said: "Our Turnkey Sportsbook solution is gaining more and more traction across the globe. We are excited to showcase at ICE how an operator can literally launch their brand in a matter of weeks. Our focus on personalisation and providing the operator with smart tools to optimise player journeys remains at the forefront of our innovation."


Here we run down the key features of Altenar’s AGP and how the Turnkey Sportsbook solution can benefit sports betting operators and their customers.


Customisation


AGP provides a unique in-house frontend solution coupled with a content management system. This allows for swift management of site appearance, SEO optimisation and multilingual support to cater to changing needs. Menus, promotions, blogs, banners and much more can all be managed easily through the CMS.


Reliable technology


A strong underlying infrastructure ensures platform downtime rates of close to 0%, while Altenar’s efficient website deployment means turnaround for new sites can be as quick as four weeks.


The sportsbook uses the leading data partners in the business, which enables instant payouts and allows for comprehensive live betting coverage with detailed match statistics which players have come to expect from a top-tier sportsbook.


Customer service


Altenar’s team of experts has more than nine years of industry experience and is ready to fulfil any business requests promptly and professionally, while the constant focus on innovation means continuous improvement in Altenar’s products and services can be expected. 


Our trading and risk management teams are on hand 24/7 to help maximise profit margins while a centralised point of contact helps to ensure all requests are dealt with swiftly.


Security


Robust measures are in place and are prioritised to maintain the integrity of the AGP, while Altenar’s dedicated security team ensures safe and secure platforms to customers, partners and employees. Risk management takes place on all new projects while routine auditing and independent testing takes place to evaluate Altenar’s security systems.


In terms of KYC integration, Sumsub - a turnkey solution verification platform - ensures secure user journeys through user and business verification, AML screening and fraud monitoring.


Reporting


AGP's advanced reporting provides comprehensive insights into everything that a sports betting operator could wish to know. Features such as cash flow analysis, game provider performance evaluation, casino top winners/losers, casino top/worst games, player reports and more help clients with informed decision making and strategic management. 


Marketing tools


AGP incorporates a set of powerful marketing tools, including an in-house Affiliate tool and an external Sportradar tracking tool. The Affiliate tool supports different commission plans such as cost-per-acquisition, revenue-based and hybrid commission types, offering comprehensive reports for both affiliate managers and affiliates.


Game integrations


AGP seamlessly enhances the gaming experience through sophisticated game integrations, including Evolution, NetEnt, RedTiger, Pragmatic Play and many more.


CRM integrations


Fast Track CRM enhances engagement with multi-channel and automation capabilities, reducing bonus costs, increasing team productivity and providing scalability without regulatory concerns.


Payment integrations


Various payment solutions can be integrated seamlessly, including aggregators, crypto payments, offline payments, and popular gateways like Praxis and Apcopay.


Benefits for players


While many of the APG features are aimed at clients, there are also numerous benefits for players. The user-friendly interface allows easy bet placement and viewing of odds/results as well as account information.



The diverse range of betting markets, in-game betting options, live streaming and virtual sports betting ensure high levels of player retention, while the AGP’s User Module provides features such as real money and bonus wallets as well as responsible gaming controls. 


More information


In the highly competitive world of online gambling, there is much to consider when seeking the best Turnkey Sportsbook solution and Altenar is proud to be setting a new standard for what is available.



To learn more about our cutting-edge technology, contact [email protected] or come along to discuss your requirements with our team at ICE London 2024.


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