Any sportsbook is on the road to failure if the data that powers it is unreliable, inaccurate or slow.
Data feeds are one of the key ingredients for iGaming success and using leading data providers is essential when it comes to powering your product.
Not convinced? Let us explain the benefits of premium data feeds in our in-depth guide.
How Premium Data Feeds work
Altenar’s sportsbook uses multiple official data feeds to ensure premium content across every product and feature. We work with a network of partners who own the official data rights to the leading competitions across many different sports and competitions.
Data is collected in a number of different ways, including on-the-ground scouts, automated tracking systems and stadium sensors. Official partnerships with governing bodies also provide direct access to accurate data.
Once data has been collected, it is analysed by statistical models to forecast probabilities taking into account many different factors including historical trends, weather conditions, player match-ups and much more. Those probabilities are then used to produce the betting odds which traders can then use and refine as part of a trading strategy.
Altenar has the technology infrastructure in place to allow the data to sync with the sportsbook platform to ensure odds and statistics are delivering swiftly and accurately.
Problems Premium Data Feeds solve
Integrating the feeds of numerous providers ensures there is no reliance on a single feed, which alleviates the risk of downtimes.
In-play betting is an increasingly popular form of betting, with players looking for a fast outcome or to get involved with the action as they watch live events. Using low-quality or slow data means many markets cannot be offered and the user experience is diminished.
Such feeds also reduce the risk of betting fraud. Long delays between events taking place and the data reaching the sportsbook increases the window of opportunity for bettors to take advantage of inaccurate odds.
Benefits of Premium Data Feeds for users
There are numerous advantages for users when placing bets through a sportsbook using the best data feeds available.
A greater number of events and markets means more choice when they come to place their bets. Rather than just betting on the most traditional markets, premium feeds allow odds to be offered on more niche markets such as player props which allows bettors to customise bets to their taste.
Bet acceptance rates are also improved and once the action gets under way, live betting windows are extended and an increased number of in-play markets are available.
Should their selections prove successful, bet settlement rates are also improved by the use of fast, reliable data, meaning players do not have long to wait before seeing their winnings drop into their account.
Comparison with Competitive Solutions
Premium data feeds incur higher costs and cheaper alternatives are available, but these regular feeds often include only a basic level of information and data is delivered at a slower speed, which can have a negative impact on operators and players alike.
The use of such feeds limits the number of events and markets which can be offered, and operators run an obvious risk of low player retention rates as bettors opt for alternatives brands offering a better user experience.
Premium data feeds are an essential part of a tier-one sportsbook, which is why Altenar works with the best in the business in this area.
Conclusion
Altenar’s integration of multiple data feeds from the best providers ensures the sportsbook platform is reliable, accurate and fast - all qualities which are essential for iGaming success.
The use of multiple sources provides the platform with flexibility while delivering the coverage and quality of service that players demand from their chosen sports betting brand.
Speak to our team about how premium data feeds can help power your success.
