Altenar’s sportsbook solution is powering the growth of the Vegas.hu brand as it continues to establish itself as a leading iGaming operator in the Hungarian market.
LVC Diamond’s online casino operator expanded to include sports betting in 2023 and Altenar’s range of innovative features and customised content have contributed to sustained success for the company.
The success of Vegas.hu is an example of how casino operators can diversify their offering and expand into sports betting, providing players with a complete betting product and maximising customer value.
As the partnership continues to grow, Vegas.hu’s Head of Sportsbetting Operations Gabor Hannus reflects on the success the brand has enjoyed thanks to Altenar’s sportsbook solution and the service provided during the last two years.
In general, how have you found the partnership with Altenar so far?
We are highly satisfied with our partnership. They are a reliable, customer-focused, and innovative company. Their openness to our ideas and their willingness to adapt to our specific needs have significantly contributed to our productive and forward-looking collaboration.
How was the onboarding process?
We were very satisfied with the onboarding process. We received extensive support before and after the launch, which continued for several months. The senior experts and directors who helped us at the beginning remained available and continued to offer valuable advice. We were also provided with a wealth of useful documentation and online demos, which greatly facilitated the transition.
Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
Some of the most beneficial product features that enhance the overall user experience for our players include the Cashout option, Boosted Odds and Bet Builder. These tools contribute significantly to greater engagement, flexibility and a more personalised betting experience.
Are there any specific sporting events or competitions which you find as a defining factor in your sportsbook growth?
Yes, the top-tier football leagues and the UEFA Champions League play a key role in driving growth for our sportsbook. Grand Slam tennis tournaments also make a significant contribution. E-football has proven to be especially popular and impactful among Hungarian players.
How would you describe your experience with the efficiency and effectiveness of our back-office tools when managing your sportsbook operation?
We have had a very positive experience with the back-office tools. All the functions are straightforward to learn and user-friendly, enabling us to manage our sportsbook operations efficiently and smoothly.
How has our sportsbook contributed to increasing the average lifetime value of your players?
The variety of bonus types available on the sportsbook, in particular, have proven to be highly effective tools in the hands of our CRM team. These functionalities significantly boost player activity and engagement, increasing play frequency and consequently the average lifetime value of our players.
Is there specific product functionality that has proven particularly effective in player acquisition? How about player retention?
Bonus offers, such as deposit bonuses, free bets and cashback, have proven particularly effective in acquiring players. Key factors for retention include sportsbook features such as live streaming, Bet Builder, a wide selection of sports and diverse betting markets, all of which help to sustain long-term player engagement.
How do you find the usability of the front-end widgets and how effective is the configurability in managing the uniqueness of your site?
The front-end widgets are highly configurable and offer great flexibility, enabling us to customise the site according to our specific requirements. Altenar has also been very open to our suggestions regarding UX/UI and design, as well as developing new widgets. This further supports the uniqueness and continuous improvement of our platform.
How would you describe your experience with the account management and business support teams?
We are very satisfied with both the account management and the business support teams. Their response times are outstanding, and they consistently demonstrate a helpful problem-solving attitude. Our account manager represents our interests exceptionally well, consistently finding the right solutions and demonstrating great flexibility in collaboration.
What is the most important factor to consider when choosing a sportsbook provider?
The most important factors are professional excellence and innovation capability, along with reliability and stability.
How has the partnership helped the growth and success of your brand?
By implementing new features before our competitors, we are able to lead the way in innovation. This has enabled us to steadily increase our market share and successfully attract new customers. Growth in our sportsbook operations also drives our online casino segment forward. Looking ahead, we intend to expand our market share further and diversify our offerings, and Altenar is the ideal partner to support these ambitions.
Learn more
Are you ready to be Altenar’s next success story? Whether you are looking to diversify your products, switch suppliers or are starting a new business, Altenar has the expertise and technology to help you grow. Come and meet us at SBC Summit in Lisbon on September 16-18 to learn more about what we offer. Visit our stand or book a meeting with our team.
