Altenar began providing a full turnkey sportsbook solution to YangaGames Technologies last year and the new partnership is powering the company’s growth in Nigeria.
YangaGames Technologies began operations in 2016 and is now a leading online and retail gaming and entertainment company with subsidiaries including YangaSport, YangaWin and YangaLotto. The decision was made to switch providers in 2024 and Altenar now covers all aspects of the company’s online operation, including sportsbook, casino and the Altenar Gaming Platform.
With the onboarding process complete and the company going from strength to strength, we asked YangaGames CEO Derrick Kentebe to reflect on the success of our partnership and the key features of Altenar’s products and services which are elevating the company’s brands.
In general, how have you found the partnership with Altenar so far?
The partnership with Altenar has proven to be highly impactful and strategically aligned with our objectives. Their collaborative approach and the outcomes achieved have consistently exceeded our expectations.
How was the onboarding process?
Smooth, transparent, and remarkably stress-free, setting a strong foundation for the partnership from day one.
Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
Among the product features, the seamless and efficient deposit and withdrawal functionality has been particularly beneficial. It significantly enhances player satisfaction and fosters trust in our platform.
Are there any specific sporting events or competitions which you find as a defining factor in your sportsbook growth?
Key sporting events that have been instrumental in driving growth includes the major European football leagues, especially the top five leagues.
How would you describe your experience with the efficiency and effectiveness of our back-office tools when managing your sportsbook operation?
We have found Altenar’s back-office tools to be highly effective. Their capability in identifying fraudulent activities supports robust risk management, and the provision of accurate transactional data greatly enhances our analytical capabilities and overall operational productivity.
How has our sportsbook contributed to increasing the average lifetime value of your players?
The reliability of the platform—free from lag, combined with fast deposits and withdrawals, and a user-friendly interface—has significantly increased player trust, directly contributing to a higher average lifetime value.
Is there specific product functionality that has proven particularly effective in player acquisition? How about player retention?
For player acquisition, the wide variety of offerings—from virtuals and live instant games to traditional sports betting—has given users the freedom to choose experiences that suit their preferences. In terms of retention, the platform’s intuitive, transparent, and user-friendly design has played a key role in keeping players engaged and satisfied over time.
How do you find the usability of the front-end widgets and how effective is the configurability in managing the uniqueness of your site?
The front-end widgets are intuitive and user-friendly, enhancing the overall player experience. Their high configurability has allowed us to tailor the platform to our brand, making it both distinctive and effective for player engagement.
How would you describe your experience with the account management and business support teams?
Our experience with Altenar’s account management and business support teams has been exceptional. They are highly responsive, proactive in their support, and consistently accessible, demonstrating a strong commitment to assisting us effectively regardless of the time or nature of the query.
What is the most important factor to consider when choosing a sportsbook provider?
In our assessment, the paramount factor when selecting a sportsbook provider is reliability. This encompasses several critical aspects, including responsive customer support, platform customisation and flexibility, robust security measures fostering trust, a seamless user experience, a comprehensive range of betting offerings, and consistent platform stability and performance.
Are you able to provide any data to highlight your growth and success?
Since partnering with Altenar, we have experienced a significant positive trajectory in key performance indicators, particularly notable in deposit volumes and overall sales turnover. While specific figures are commercially sensitive, the growth trend clearly validates the success of this partnership.
Final thoughts
We’re really focused on changing the betting game. At our core, we believe in using technology and always innovating to improve things. Our biggest goal is to ensure our players have a fantastic experience and are truly satisfied – that’s what drives us.
Finding the right technology partner was not easy. This is our seventh and best platform. It genuinely stands out and is clearly the most user-friendly and effective system we’ve experienced so far.
Having a strong tech base is crucial. It allows us to create more opportunities for people, grow our business dynamically, and play a part in helping individuals build wealth in this fast-moving world of betting.
