As regulated sports betting reaches the shores of the United States and we look ahead to the coming year, it’s important to review how the evolving landscape, increasingly smart technologies, and rising demand will shape how regulation adapts to the growing pool of personal data—and the laws that protect it.
Altenar, a sportsbook software provider, explores player privacy in a growing betting environment. With rising concerns over data collection, the expansion of responsible gaming tools, and stronger emphasis on player protection across the iGaming industry, it's no surprise that many sportsbook operators are looking for ways to navigate these changes while protecting their valued users.
Personal data can sometimes outpace the legal structures meant to protect it—especially in online environments—leaving players and their information exposed. To avoid this, operators can implement effective practices, while states and governments should continue strengthening data regulations.
Here are a few examples of effective tools:
- Using payment methods like e-wallets that don’t share personal details (such as account numbers or card info)
- Applying data-masking techniques to either anonymize personal data or remove it entirely when not necessary
- Adopting industry-wide information security standards to safeguard sensitive data and support privacy frameworks
- Forming strategic partnerships with compliance and cybersecurity experts to stay ahead of regulatory changes
- Developing software with built-in security assessment protocols throughout the development lifecycle
Operators can maintain compliance by adhering to regulations, conducting regular audits, following industry best practices, self-regulating, being transparent, educating consumers, and engaging in international cooperation. Measures include encrypting personal data, creating clear privacy policies, training employees on privacy compliance, and informing users of their rights. This ensures personal data protection and meets legal obligations.
Could the European Model Influence the Growing U.S. Landscape?
Europe introduced the GDPR (General Data Protection Regulation) several years ago, setting a high bar for data protection, autonomy, and transparency—especially relevant to players in online betting and gaming environments.
Here’s how your players could benefit from a GDPR-style model:
- The right not to be subject to automated decision-making and profiling
- Mandatory breach notifications
- The right to be forgotten—players can request their data be permanently deleted
- Extraterritorial scope—non-EU companies handling EU residents' data must comply with GDPR
Want to learn more about sportsbook software, regulation, safer gaming, and the best approach to your ideal betting market? Contact Altenar today to get started!
